Discover SLAY Nicotine Pouches

SLAY nicotine pouches take a different approach to the traditional nicotine pouch category. The brand combines discreet Mini pouches, lower-strength options and distinctive flavour profiles with a bold modern identity.

Produced in Denmark, the tobacco-free range covers fruity, mint-led and more unusual flavour combinations. Furthermore, several products come in multiple nicotine strengths, allowing retailers to build a varied SLAY selection around both flavour and strength.

Distinctive SLAY Flavours

Flavour plays a central role throughout the SLAY range.

Raspberry Sky combines raspberry and blueberry for a bright berry profile. Meanwhile, Mad Menthol offers a crisp and intensely cooling alternative. Matcha Mint blends earthy green matcha with fresh mint, creating one of the more unusual flavour combinations in the category.

Sweet Emotion moves in a completely different direction. Its profile centres on smooth, creamy confectionery-style sweetness with a refined retro character rather than a specific fruit flavour.

Together, these flavours give retailers clear variety without making the collection feel repetitive.

Multiple Nicotine Strengths

SLAY nicotine pouches cover several nicotine strength levels.

Raspberry Sky, Mad Menthol and Sweet Emotion are available from 1MG, alongside 3MG, 6MG and selected 9MG variants. Matcha Mint currently starts at 3MG and also comes in 6MG and 9MG options.

This broad strength structure gives retailers useful flexibility. Lower-strength products add options for customers who prefer more moderate nicotine levels, while 6MG and 9MG variants provide stronger alternatives for experienced adult nicotine users.

Discreet Mini Pouch Format

SLAY uses a compact Mini pouch format across its current range. The smaller pouch size creates a discreet alternative to larger Slim formats and forms an important part of the brand’s identity.

The consistent format also gives the range a clear structure. Therefore, retailers can offer different flavours and strengths while keeping the pouch style familiar across the collection.

A Different Brand Direction

SLAY positions itself around a female-first approach to nicotine pouch design. Its branding, flavour selection and lower-strength options intentionally move away from the stronger-is-better style common elsewhere in the category.

For retailers, that creates a useful point of difference. The range combines distinctive packaging, compact pouches and flavour profiles that do not simply repeat standard mint and fruit combinations.

SLAY for Wholesale Retailers

SLAY gives wholesale customers a range with clear visual and flavour identity.

Berry, menthol, matcha and confectionery-style profiles provide strong variety. Meanwhile, multiple nicotine strengths make it easier to build depth within the collection without adding completely unrelated products.

Consequently, SLAY can sit alongside more traditional nicotine pouch brands while offering something noticeably different in both presentation and flavour direction.

Why Stock SLAY?

✔ Distinctive Mini nicotine pouch format
✔ Strengths ranging from 1MG to 9MG across the wider range
✔ Fruit, mint, menthol and confectionery-inspired flavours
✔ Tobacco-free nicotine pouches produced in Denmark
✔ Clear flavour and strength variety within one brand
✔ Distinctive contemporary packaging and brand identity
✔ Strong option for retailers looking beyond conventional pouch ranges