Zyn Icy Blackcurrant – Wholesale Pouches

Overview
Zyn Icy Blackcurrant is a bold, cooling fruit pouch built for high-rotation, flavour-driven retail performance. It delivers strong shelf impact through sharp contrast and trusted brand authority. Moreover, it attracts customers who want dark fruit sweetness paired with refreshing cold intensity. As a result, it strengthens the crossover segment between berry and ice profiles. Shelf interaction remains strong. Reorder cycles stay predictable. Therefore, it performs as a dependable momentum SKU within balanced wholesale ranges.

Flavour Experience
Icy Blackcurrant delivers deep, dark berry sweetness layered with crisp, cooling freshness. The profile feels bold and expressive from the first release. Additionally, the flavour remains stable throughout extended use. It opens with rich blackcurrant depth. Then it settles into a clean, icy finish. Consequently, the experience stays refreshing and vibrant without becoming overly sweet or sharp.

Brand & Format
Zyn is positioned as a category-leading brand with strong mainstream authority and broad consumer trust. At the same time, Icy Blackcurrant showcases the brand’s flavour-forward and cooling innovation. The all-white pouch format supports discreet use and clean handling. Slim pouches ensure comfortable fit with controlled release. Therefore, user satisfaction remains high while brand loyalty continues to strengthen at shelf level.

Retail Value
Icy Blackcurrant operates as a high-interest crossover SKU within berry and ice-led assortments. It adds contrast to mint-heavy ranges while protecting overall category balance. Furthermore, it performs exceptionally well in mixed-flavour bundles and value-led promotions. The balanced profile protects margin without slowing rotation. This structure allows retailers to drive both revenue stability and flavour diversity at the same time.

Customer Appeal
Blackcurrant remains one of the strongest-performing dark berry profiles across modern pouch markets. Icy Blackcurrant specifically targets customers who want rich sweetness with a cooling edge. It attracts flavour explorers. Meanwhile, it retains loyal ice-profile buyers seeking variety. Because it blends depth with freshness, it supports both impulse purchase behaviour and long-term repeat rotation.