VELO Orange Ice – Wholesale Pouches

Overview
VELO Orange Ice is built for retailers who want sharp citrus freshness with crisp cooling and smooth everyday sales performance. From the first glance, it signals brightness, refreshment, and confident shelf appeal. Moreover, the VELO range is positioned for consistency, accessibility, and dependable long-term rotation. Therefore, this SKU works as a reliable volume driver. It attracts new users quickly. At the same time, it supports steady repeat behaviour through a high-demand fruit-and-ice flavour pairing with broad customer reach. As a result, rotation remains stable across both specialist and high-volume retail environments.

Flavour Experience
First, bright orange citrus hits the front of the profile with zesty, juicy clarity. Then, crisp icy cooling cuts through the fruit to deliver sharp refreshment. Meanwhile, the finish stays clean, light, and tightly controlled without lingering sharpness. The citrus remains lively. The cooling stays balanced. Because of this structure, the flavour remains consistent from start to finish. In turn, customer satisfaction stays high. This profile performs especially well with customers who want fresh citrus flavour paired with clean, icy cooling.

Brand & Format
VELO is built around modern design, clean performance, and strong shelf recognition. Therefore, the branding stays minimal, fresh, and instantly familiar on display. The pouch format is slim and uniform. In addition, moisture levels remain consistent across every can. This ensures predictable output for the user. From a retail perspective, cans stack cleanly. As a result, displays stay tidy and organised. Restocking remains fast. Staff handling stays minimal.

Retail Value
Orange and ice combinations sit within one of the strongest evergreen fresh flavour hybrid categories. Consequently, this SKU benefits from constant baseline demand with broad demographic reach. The VELO range supports stable pricing and dependable margins. Furthermore, reorder cycles stay short due to consistent movement. This reduces dead stock exposure. It also protects cash flow. Positioned as either a core fresh citrus SKU or alongside mint and berry lines, this product strengthens overall range performance.

Customer Appeal
This profile attracts customers who want bright refreshment with smooth balance. The orange delivers instant familiarity. Meanwhile, the icy finish adds sharp contrast and modern appeal. Because of this balance, loyalty builds steadily. New customers convert easily. Existing users stay consistent. Ultimately, this SKU performs strongly across convenience retail, specialist shops, and wholesale distribution alike.