Overview
Syx Wild Cherry delivers rich red-fruit character in a lighter-strength format designed for broad retail appeal. It offers the same bold cherry identity in a smoother, more approachable profile. Moreover, this lower-strength option expands the Wild Cherry range, allowing retailers to cater to developing users and customers seeking balanced intensity. As a result, it supports steady sell-through within mixed-strength fruit assortments.

Flavour Experience
Wild Cherry opens with sweet, ripe cherry notes complemented by a gentle tart edge. Shortly after, the flavour settles into a smooth and rounded finish that feels vibrant without overpowering sweetness. Additionally, the profile remains consistent throughout use, maintaining clear fruit definition from start to finish. The lighter format keeps the experience approachable and easy to revisit.

Brand & Format
Syx Wild Cherry is positioned as a flavour-forward brand with modern shelf presence and strong retail visibility. The slim pouch format ensures discreet placement and comfortable fit. Furthermore, the clean packaging design enhances presentation within fruit-led displays. Offering multiple strength tiers within the same flavour strengthens customer retention and upselling opportunities.

Retail Value
Wild Cherry performs well in mixed-strength bundles and fruit-focused promotions. It complements blueberry, forest fruits, and tropical variants while broadening demographic reach. In addition, stocking both 8MG and higher-strength options helps retailers capture a wider customer base and encourage step-up purchasing over time.