Overview
Phiz Peppermint 12mg delivers clean, classic mint freshness in a balanced mid-strength format designed for everyday demand. It anchors mint assortments with a familiar flavour profile that suits a wide customer base. Moreover, this strength provides a step up from entry-level options while remaining smooth and approachable. As a result, it supports consistent sell-through across core mint selections.

Flavour Experience
Peppermint opens with crisp, refreshing mint clarity that feels cool and immediate. Shortly after, a gentle cooling layer develops, enhancing freshness without becoming too sharp. Additionally, the flavour remains clean and steady throughout use, helping maintain balance from start to finish. The result is a peppermint experience that feels fresh, smooth, and easy to revisit.

Brand & Format
Phiz is recognised for flavour-forward products and modern pouch presentation. The slim pouch format supports discreet comfort and consistent daily use. Furthermore, the clean packaging design improves visibility across mint-led displays and mixed flavour ranges. Offering mid-strength mint variants helps retailers serve a broad spectrum of customers.

Retail Value
Phiz Peppermint 12mg performs strongly in mint assortments, mixed-strength bundles, and everyday pouch selections. It complements both lighter and stronger mint options while appealing to customers seeking balanced nicotine delivery. In addition, mint remains one of the most reliable categories for repeat purchases. This helps support stable reorder patterns across retail environments.

Customer Appeal
This variant suits customers who want classic peppermint freshness with moderate nicotine intensity. It appeals to regular users seeking a smooth and refreshing mint without excessive cooling. Meanwhile, the clean profile supports repeat use and daily rotation. Because it combines familiar flavour with balanced strength, it encourages both trial and repeat purchasing.