MAGGIE Mr Blue – Wholesale All-White Pouches
Overview
MAGGIE Mr Blue delivers a bold, sweet, and tangy mixed-berry profile crafted for customers who enjoy vibrant, full-bodied fruit flavours. This SKU brings together rich blue-toned berry notes with a lively edge, creating a profile that feels energetic, colourful, and immediately engaging. Moreover, “blue” style mixed-berry flavours remain some of the strongest performers across all flavour categories, giving retailers a high-demand and fast-moving SKU.
Additionally, the fuller flavour intensity makes this version ideal for customers who prefer richer, more expressive fruit experiences. As a result, Mr Blue stands out as a confident everyday option for adults who enjoy bold flavour delivery.
Flavour Experience
The flavour opens with a strong burst of sweet mixed berries, delivering a juicy and immediately recognisable top note. Furthermore, a lively tang rises through the sweetness, adding brightness and keeping the profile fresh and dynamic. This contrast creates a bold and expressive flavour experience from the first moment.
As the session progresses, the sweetness remains full while the tangy edge continues to lift the profile. Customers who enjoy bold berry blends, candy-style fruit, or high-impact mixed-fruit flavours will find this SKU especially appealing. Overall, it delivers a rich, vibrant, and long-lasting berry experience.
Brand & Format
MAGGIE is known for producing confident, flavour-forward profiles with strong identity and shelf presence. Mr Blue fits seamlessly within that positioning, offering a bold mixed-berry profile in a slim, discreet all-white pouch format.
In addition, the brand’s loyal customer base and strong recognition help this SKU gain immediate traction. Its vibrant flavour identity makes it a core option for retailers building out bold fruit and high-impact flavour selections. Consequently, Mr Blue appeals strongly to experienced users seeking expressive berry flavours.
Retail Value
Mixed-berry “blue” flavours consistently deliver strong turnover due to their familiarity, sweetness, and broad customer appeal. MAGGIE Mr Blue provides retailers with a flavour-rich SKU that performs across multiple categories, including berry, candy-style, and mixed-fruit ranges. Moreover, its bold character supports premium positioning and strong perceived value.
Meanwhile, customers who prefer high-impact berry flavours often demonstrate strong repeat-purchase behaviour, supporting stable margins and reliable long-term performance.
Customer Appeal
Customers enjoy this flavour for its bold berry sweetness, lively tangy lift, and clean, long-lasting finish. Additionally, it feels powerful, vibrant, and ideal for adults who want mixed-berry flavours delivered at full intensity. Ultimately, MAGGIE Mr Blue delivers a confident, flavour-forward experience with wide market appeal.
