KILLA Liquorice – Wholesale All-White Pouches
Overview
KILLA Liquorice delivers a bold and aromatic flavour experience designed for customers who enjoy deep, distinctive tastes with classic character. This flavour captures the rich essence of traditional liquorice, combining earthy sweetness with subtle herbal tones to create a smooth and memorable profile. Because liquorice appeals strongly to a niche yet loyal audience, this SKU provides retailers with a unique addition that separates their flavour selection from competitors. Its warm, rounded taste makes it a standout alternative to fruity or mint-focused products.
Flavour Experience
The flavour opens with a strong, authentic liquorice note. It is smooth rather than sharp, offering the natural sweetness associated with classic liquorice root. Shortly after, the flavour deepens, revealing subtle herbal nuances that give it extra complexity. This layered taste makes the experience feel refined and satisfying.
Additionally, the flavour maintains its clarity throughout use. The natural sweetness keeps the profile balanced, while the herbal tones prevent it from becoming overly sugary. This makes KILLA Liquorice particularly appealing to customers who prefer mature, grounded flavours rather than bright fruits or icy mint. Its deep character gives it a comforting, familiar quality that keeps users coming back.
Brand & Format
KILLA remains a leader in bold flavour development, and Liquorice reinforces that reputation. Each slim all-white pouch offers a discreet and comfortable fit designed for everyday use. The clean formulation supports consistent flavour release, ensuring that users enjoy a stable and satisfying taste throughout each session. Furthermore, the slim and modern pouch format aligns with the expectations of customers looking for convenience and style in their daily products.
Retail Value
From a retailer’s perspective, KILLA Liquorice is a high-value SKU due to its uniqueness and strong niche appeal. Liquorice flavours often attract highly loyal users, making them ideal for building retention and repeat purchases. Additionally, offering a flavour outside the usual categories—such as fruit, mint, or dessert—helps retailers differentiate their range and appeal to customers looking for something familiar yet traditionally rich.
This SKU also fits well alongside other warm or herbal profiles, allowing retailers to expand their assortment beyond mainstream options. Its distinctive character ensures that it stands out both on shelves and within online listings, driving curiosity and engagement.
Customer Appeal
Customers choose KILLA Liquorice for its authentic flavour depth and smooth delivery. The herbal sweetness, combined with the blend’s natural warmth, creates a flavour experience that feels nostalgic and satisfying. Users who enjoy traditional liquorice will find this pouch particularly enjoyable as an everyday option.

