ICEBERG ULTRA Energy – Wholesale All-White Pouches
Overview
ICEBERG ULTRA Energy delivers a bold, vibrant, and high-impact flavour profile inspired by classic energy-style drinks. This SKU is built for customers who seek extreme performance combined with a bright, electrifying taste experience. Moreover, drink-inspired flavours continue to perform strongly at the high end of the market, giving retailers a fast-moving ULTRA option with wide recognition.
Additionally, the ULTRA positioning places Energy firmly in the premium performance category. As a result, it attracts experienced users who want both extreme impact and a familiar, high-energy flavour direction.
Flavour Experience
The flavour opens with a sharp, bright hit that immediately delivers a familiar energy-style character. Furthermore, sweet and slightly tangy tones rise through the profile, adding depth and vibrancy while keeping the delivery punchy and alive. This layered structure creates a fast, electrifying flavour experience from the first moment.
As the session progresses, the flavour remains bold and consistent, maintaining its energetic character without flattening out. Customers who enjoy drink-inspired profiles, vibrant sweetness, and high-impact blends will find this SKU especially appealing. Overall, it delivers a powerful, dynamic, and instantly recognisable flavour experience.
Brand & Format
ICEBERG ULTRA is recognised for operating at the highest end of intensity and performance. Energy fits perfectly within that identity, delivering aggressive flavour impact in a slim all-white pouch format designed for comfort and discretion.
In addition, the energetic visual identity of ICEBERG ULTRA helps this SKU stand out instantly across both digital listings and retail shelves. Its bold drink-style positioning makes it a natural choice for retailers targeting advanced users who enjoy expressive, high-energy profiles. Consequently, Energy builds strong loyalty within the ULTRA segment.
Retail Value
Drink-inspired ULTRA products consistently generate strong attention and reliable repeat demand among experienced users. ICEBERG ULTRA Energy gives retailers a high-impact SKU that strengthens the top tier of their assortment while offering a flavour direction that is instantly recognisable. Moreover, its bold identity supports premium pricing and strong perceived value.
Meanwhile, customers who favour ULTRA categories tend to remain loyal once they find flavours that match their expectations. This makes Energy a dependable, high-margin year-round performer.
Customer Appeal
Customers enjoy this flavour for its bold energy-style character, vibrant sweetness, and long-lasting impact. Additionally, it feels fast, powerful, and ideal for adults who actively seek strong, expressive flavour experiences. Ultimately, ICEBERG ULTRA Energy delivers a dynamic, high-performance profile with dedicated market appeal.
