Overview
Iceberg Pies Key Lime Pie is a bold, dessert-inspired pouch built for flavour-led retail environments. It delivers immediate shelf impact through sharp contrast and strong novelty appeal. Moreover, it attracts customers actively seeking indulgent profiles beyond standard fruit or mint options. As a result, it drives incremental sales through curiosity and repeat engagement. Shelf interaction remains high. Reorder cycles stay frequent. Therefore, it performs as a momentum SKU within modern wholesale assortments.

Flavour Experience
Key Lime Pie delivers bright lime sharpness layered with smooth, creamy dessert notes. The profile feels vibrant and expressive from the first release. Additionally, the flavour remains consistent throughout extended use. It opens with zesty key lime citrus. Then it settles into a soft, creamy finish with subtle sweetness. Consequently, the experience stays refreshing and indulgent without becoming sour or artificial.

Brand & Format
Iceberg Pies is positioned as a playful, flavour-forward extension of the Iceberg brand, focused on dessert-inspired innovation. At the same time, it maintains strong recognition among experienced pouch users. The pouch format supports discreet use and clean handling. Slim pouches enhance comfort while delivering full flavour impact. Therefore, user satisfaction remains high while brand identity stands out clearly at shelf level.

Retail Value
Key Lime Pie operates as a high-interest novelty SKU within dessert and sweet-flavour assortments. It adds clear differentiation to fruit, mint, and ice-heavy ranges. Furthermore, it performs exceptionally well in mixed-flavour bundles and limited-style promotions. The distinctive dessert profile supports strong margins without slowing rotation. This structure allows retailers to expand flavour variety while maintaining reliable sell-through.

Customer Appeal
Dessert-inspired flavours continue to grow in popularity across modern pouch markets. Key Lime Pie specifically targets customers who enjoy sharp citrus balanced by creamy sweetness. It attracts flavour explorers. Meanwhile, it retains experienced users seeking indulgent alternatives with freshness. Because it blends contrast with familiarity, it supports both impulse purchasing and long-term repeat rotation.