Overview
Iceberg Pies Banoffee Pie is a bold, dessert-style pouch built for flavour-driven retail environments. It delivers immediate shelf impact through indulgent sweetness and strong brand recognition. Moreover, it attracts customers actively seeking something rich and unconventional beyond fruit or mint profiles. As a result, it drives incremental sales through curiosity and repeat engagement. Shelf interaction remains high. Reorder cycles stay frequent. Therefore, it performs as a momentum SKU within modern wholesale assortments.

Flavour Experience
Banoffee Pie delivers smooth banana sweetness layered with creamy toffee-style richness. The profile feels indulgent and expressive from the first release. Additionally, the flavour remains consistent throughout extended use. It opens with ripe banana character. Then it settles into a soft, dessert-like finish with caramel warmth. Consequently, the experience stays sweet and satisfying without becoming cloying or artificial.

Brand & Format
Iceberg Pies is positioned as a playful, flavour-forward extension of the Iceberg brand, focused on dessert-inspired innovation. At the same time, it maintains strong recognition among experienced pouch users. The pouch format supports discreet use and clean handling. Slim pouches enhance comfort while delivering full flavour impact. Therefore, user satisfaction remains high while brand identity stands out clearly at shelf level.

Retail Value
Banoffee Pie operates as a high-interest novelty SKU within dessert and sweet-flavour assortments. It adds clear differentiation to fruit, mint, and ice-heavy ranges. Furthermore, it performs exceptionally well in mixed-flavour bundles and limited-style promotions. The distinctive dessert profile supports strong margins without slowing rotation. This structure allows retailers to expand flavour variety while maintaining reliable sell-through.

Customer Appeal
Dessert-inspired flavours continue to grow in popularity across modern pouch markets. Banoffee Pie specifically targets customers who enjoy rich, nostalgic sweetness with depth. It attracts flavour explorers. Meanwhile, it retains experienced users seeking indulgent alternatives. Because it blends familiarity with novelty, it supports both impulse purchasing and long-term repeat rotation.