Overview
Iceberg Pies Apple Pie is a bold, dessert-style pouch built for flavour-led retail environments. It delivers immediate shelf impact through novelty, sweetness, and strong brand recognition. Moreover, it attracts customers actively looking for something indulgent and different from standard fruit or mint profiles. As a result, it drives incremental sales through curiosity and repeat interest. Shelf interaction remains high. Reorder cycles stay frequent. Therefore, it performs as a momentum SKU within modern wholesale assortments.

Flavour Experience
Apple Pie delivers baked apple sweetness layered with warm pastry-style notes. The profile feels rich and expressive from the first release. Additionally, the flavour remains consistent throughout extended use. It opens with sweet, cooked apple character. Then it settles into a smooth, dessert-like finish with subtle warmth. Consequently, the experience stays indulgent without becoming overpowering or artificial.

Brand & Format
Iceberg Pies is positioned as a playful, flavour-forward extension of the Iceberg brand, focused on dessert-inspired profiles. At the same time, it maintains strong recognition among experienced pouch users. The pouch format supports discreet use and clean handling. Slim pouches enhance comfort while delivering full flavour impact. Therefore, user satisfaction remains high while brand identity stands out clearly at shelf level.

Retail Value
Apple Pie operates as a high-interest novelty SKU within dessert and sweet-flavour assortments. It adds clear differentiation to fruit, mint, and ice-heavy ranges. Furthermore, it performs exceptionally well in mixed-flavour bundles and limited-style promotions. The distinctive dessert profile supports strong margins without slowing rotation. This structure allows retailers to expand flavour variety while maintaining reliable sell-through.

Customer Appeal
Dessert-inspired flavours continue to grow in popularity across modern pouch markets. Apple Pie specifically targets customers who enjoy sweet, nostalgic profiles with depth. It attracts flavour explorers. Meanwhile, it retains experienced users seeking something indulgent and bold. Because it blends familiarity with novelty, it supports both impulse purchasing and long-term repeat rotation.