Overview
Iceberg Mini Sweet Mint is a compact, mint-led pouch built for fast-moving retail environments. It delivers smooth mint clarity with a subtle sweetness in a discreet mini format while retaining strong Iceberg brand impact. Moreover, it appeals to customers who want refreshing mint flavour without aggressive cooling. As a result, it strengthens the mini-segment within high-rotation assortments. Shelf interaction remains strong. Reorder cycles stay frequent. Therefore, it performs as a reliable momentum SKU within modern wholesale ranges.

Flavour Experience
Sweet Mint delivers clean mint freshness balanced with a gentle sweet edge. The profile feels smooth and approachable from the first release. Additionally, the flavour remains consistent throughout extended use. It opens with soft mint clarity. Then it settles into a rounded, lightly sweet finish. Consequently, the experience stays refreshing and pleasant without becoming sharp or overpowering.

Brand & Format
Iceberg is positioned as a bold, high-impact brand recognised for strong flavour delivery and modern styling. At the same time, the Mini format introduces enhanced discretion and portability. The all-white mini pouch format supports clean handling and subtle use. Smaller pouches ensure comfortable fit while maintaining full flavour release. Therefore, user satisfaction remains high while brand visibility stays strong at shelf level.

Retail Value
Sweet Mint Mini operates as a high-rotation mint SKU within the mini-format category. It offers a softer alternative to intense cooling mints while supporting predictable daily turnover. Furthermore, it performs exceptionally well in mixed-flavour bundles and mint-led promotions. The balanced sweet-mint profile supports strong margins without slowing rotation. This structure allows retailers to broaden mint choice while maintaining reliable sell-through.

Customer Appeal
Sweet mint flavours continue to attract customers seeking freshness with comfort. Sweet Mint specifically targets users who enjoy mint without harsh cooling. It appeals to developing users. Meanwhile, it retains experienced Iceberg buyers looking for a smoother daily option. Because it blends clarity with softness, it supports both impulse purchasing and long-term repeat rotation.