Overview
Iceberg Mini Sour Berries is a compact, flavour-forward pouch built for fast-moving retail environments. It delivers sharp flavour impact in a discreet mini format while retaining strong Iceberg brand recognition. Moreover, it appeals to customers who want bold fruit character with an added sour edge. As a result, it strengthens the mini-segment within high-rotation assortments. Shelf interaction remains strong. Reorder cycles stay frequent. Therefore, it performs as a reliable momentum SKU within modern wholesale ranges.

Flavour Experience
Sour Berries delivers mixed berry sweetness balanced by a pronounced sour kick. The profile feels bright and expressive from the first release. Additionally, the flavour remains consistent throughout extended use. It opens with sharp berry tang. Then it settles into a smooth, sweet-and-sour fruit finish. Consequently, the experience stays punchy and refreshing without becoming harsh or artificial.

Brand & Format
Iceberg is positioned as a bold, high-impact brand recognised for strong flavour delivery and modern styling. At the same time, the Mini format introduces enhanced discretion and portability. The all-white mini pouch format supports clean handling and subtle use. Smaller pouches ensure comfortable fit while maintaining full flavour release. Therefore, user satisfaction remains high while brand visibility stays strong at shelf level.

Retail Value
Sour Berries Mini operates as a high-interest fruit SKU within the mini-format category. It adds sharp contrast to sweeter fruit and mint-led options. Furthermore, it performs exceptionally well in mixed-flavour bundles and trial-driven promotions. The sour-forward profile supports strong margins without slowing rotation. This structure allows retailers to expand flavour variety while maintaining predictable sell-through.

Customer Appeal
Sour berry flavours continue to gain traction across modern pouch markets. Sour Berries specifically targets customers who enjoy sharp, tangy fruit profiles with intensity. It attracts flavour explorers. Meanwhile, it retains experienced Iceberg users seeking bold alternatives. Because it blends sweetness with acidity, it supports both impulse purchasing and long-term repeat rotation.