Overview
Iceberg Mini Fruity Gum is a compact, novelty-driven pouch built for fast-paced retail environments. It delivers playful flavour impact in a discreet mini format while maintaining strong Iceberg brand presence. Moreover, it appeals to customers who want something fun and unconventional beyond standard fruit or mint options. As a result, it strengthens the mini-segment within high-rotation assortments. Shelf interaction remains strong. Reorder cycles stay frequent. Therefore, it performs as a reliable momentum SKU within modern wholesale ranges.

Flavour Experience
Fruity Gum delivers sweet, mixed-fruit character layered with classic chewing gum notes. The profile feels bright and expressive from the first release. Additionally, the flavour remains consistent throughout extended use. It opens with candy-like fruit clarity. Then it settles into a smooth, familiar gum-style finish. Consequently, the experience stays playful and satisfying without becoming artificial or overpowering.

Brand & Format
Iceberg is positioned as a bold, high-impact brand recognised for strong flavour delivery and modern styling. At the same time, the Mini format introduces enhanced discretion and portability. The all-white mini pouch format supports clean handling and subtle use. Smaller pouches ensure comfortable fit while maintaining full flavour impact. Therefore, user satisfaction remains high while brand visibility stays strong at shelf level.

Retail Value
Fruity Gum Mini operates as a high-interest novelty SKU within the mini-format category. It adds playful contrast to mint, berry, and ice-heavy options. Furthermore, it performs exceptionally well in mixed-flavour bundles and trial-driven promotions. The sweet novelty profile supports strong margins without slowing rotation. This structure allows retailers to expand flavour variety while maintaining predictable sell-through.

Customer Appeal
Gum-style flavours continue to attract attention across modern pouch markets. Fruity Gum specifically targets customers who enjoy sweet, familiar profiles with a fun edge. It attracts flavour explorers. Meanwhile, it retains experienced Iceberg users seeking variety and novelty. Because it blends sweetness with recognisability, it supports both impulse purchasing and long-term repeat rotation.