Overview
Iceberg Mini Apricot is a compact, fruit-forward pouch built for fast-paced retail environments. It delivers bright flavour impact in a discreet mini format while retaining the strong Iceberg brand presence. Moreover, it appeals to customers who want bold fruit character without stepping into larger pouch formats. As a result, it strengthens the mini-segment within high-rotation assortments. Shelf interaction remains strong. Reorder cycles stay frequent. Therefore, it performs as a reliable momentum SKU within modern wholesale ranges.
Flavour Experience
Apricot delivers ripe stone-fruit sweetness with a soft, slightly tangy edge. The profile feels juicy and expressive from the first release. Additionally, the flavour remains consistent throughout extended use. It opens with bright apricot clarity. Then it settles into a smooth, rounded fruit finish. Consequently, the experience stays sweet and refreshing without becoming syrupy or artificial.
Brand & Format
Iceberg is positioned as a bold, high-impact brand recognised for strong flavour delivery and modern styling. At the same time, the Mini format introduces enhanced discretion and portability. The all-white mini pouch format supports clean handling and subtle use. Smaller pouches ensure comfortable fit while maintaining full flavour release. Therefore, user satisfaction remains high while brand visibility stays strong at shelf level.
Retail Value
Apricot Mini operates as a high-interest fruit SKU within the mini-format category. It adds variety beyond citrus and berry-heavy options. Furthermore, it performs exceptionally well in mixed-flavour bundles and trial-driven promotions. The bold fruit profile supports strong margins without slowing rotation. This structure allows retailers to expand flavour choice while maintaining predictable sell-through.
Customer Appeal
Stone-fruit flavours continue to grow across modern pouch markets. Apricot specifically targets customers who enjoy softer sweetness with natural fruit character. It attracts flavour explorers. Meanwhile, it retains experienced users seeking something different from standard fruit options. Because it blends boldness with balance, it supports both impulse purchasing and long-term repeat rotation.
