ICEBERG Menthol – Wholesale Pouches

Overview
ICEBERG Menthol is built for retailers who want pure, no-nonsense freshness with strong everyday performance and fast, dependable rotation. From the first glance, it signals clarity, strength, and confident shelf presence. Moreover, the ICEBERG range is positioned for high-impact flavour delivery, consistent quality, and dependable long-term retail performance. Therefore, this SKU works as a reliable volume driver in the mid-performance cooling category. It attracts loyal menthol users instantly. At the same time, it supports steady repeat behaviour through a clean, traditional menthol profile designed for all-day use. As a result, rotation remains strong across both specialist and high-volume retail environments.

Flavour Experience
First, sharp menthol freshness hits the front of the profile with crisp, cooling clarity. Then, deep icy layers follow to extend the chill and reinforce the clean character. Meanwhile, the finish stays dry, tight, and controlled with no sweetness interference. The menthol remains dominant. The balance stays disciplined. Because of this layered structure, the flavour stays consistent from start to finish. In turn, customer satisfaction stays high. This profile performs especially well with customers who want pure cold freshness without candy notes or added fruit.

Brand & Format
ICEBERG is built around bold identity, modern energy, and strong shelf recognition. Therefore, the branding stands out instantly across mixed displays. The pouch format is slim and uniform. In addition, moisture levels remain consistent across every can. This ensures predictable delivery for the user. From a retail perspective, cans stack cleanly. As a result, displays stay tidy, organised, and easy to maintain. Restocking remains fast. Staff handling stays minimal.

Retail Value
Menthol sits at the core of the most stable evergreen cooling segments in the market. Consequently, this SKU benefits from constant baseline demand driven by loyal menthol users. The ICEBERG range supports stable pricing and dependable margins. Furthermore, reorder cycles remain short due to steady movement. This reduces dead stock exposure. It also protects cash flow. Positioned as a core cooling SKU, this product strengthens overall range balance and reliability.

Customer Appeal
This profile attracts customers who want sharp freshness with clean, controlled delivery. The menthol delivers instant recognition. Meanwhile, the disciplined execution keeps the experience repeat-friendly and fatigue-free. Because of this balance, loyalty builds steadily. New customers convert easily. Existing users stay consistent. Ultimately, this SKU performs strongly across convenience retail, specialist shops, and wholesale distribution alike.