ICEBERG Crazy Mix – Wholesale Pouches
Overview
ICEBERG Crazy Mix is built for retailers who want maximum flavour chaos with elite high-strength performance and extreme shelf impact. From the first glance, it signals energy, intensity, and dominant power-category authority. Moreover, the ICEBERG range is positioned for extreme performance, rapid rotation, and premium high-margin control. Therefore, this SKU works as a high-speed volume driver within the multi-flavour power segment. It attracts experienced users instantly. At the same time, it supports aggressive repeat behaviour through a wild, unpredictable fruit-and-candy fusion that stands out from standard profiles. As a result, rotation remains rapid across both specialist and high-volume retail environments.
Flavour Experience
First, an explosive burst of mixed fruit sweetness hits the front of the profile with sharp, candy-style intensity. Then, layered tropical and berry tones collide to create a fast-changing, high-energy flavour ride. Meanwhile, subtle cooling edges slide in to clean up the sweetness and sharpen the finish without muting the chaos. The sweetness stays bold. The contrast stays high. Because of this layered construction, the flavour feels constantly active from start to finish. In turn, customer satisfaction stays high. This profile performs especially well with customers who chase complex, high-impact flavours with zero predictability and maximum excitement.
Brand & Format
ICEBERG is built around bold visuals, premium power positioning, and instant shelf recognition. Therefore, the branding stands out immediately in any display. The pouch format is slim and uniform. In addition, moisture levels remain consistent across every can. This ensures predictable delivery for the user. From a retail perspective, cans stack cleanly. As a result, displays stay tidy, high-impact, and easy to maintain. Restocking remains fast. Staff handling stays minimal.
Retail Value
Multi-flavour candy blends dominate one of the fastest-moving segments of the high-strength market. Consequently, this SKU benefits from constant demand driven by advanced users and flavour hunters. The ICEBERG range supports premium pricing and strong margin control. Furthermore, reorder cycles remain short due to rapid sell-through. This reduces dead stock exposure. It also protects cash flow. Positioned as a feature power mix SKU, this product strengthens overall range authority.
Customer Appeal
This profile attracts customers who want maximum sweetness with extreme intensity and unpredictable flavour shifts. The Crazy Mix delivers instant impact. Meanwhile, the controlled finish keeps the experience sharp and repeatable at the highest level. Because of this balance, loyalty builds fast. New power users convert easily. Existing users stay locked in. Ultimately, this SKU performs strongly across convenience retail, specialist shops, and wholesale distribution alike.
