ICEBERG Cherry – Wholesale Pouches
Overview
ICEBERG Cherry is built for retailers who want bold fruit sweetness with smooth everyday usability and strong mass-market appeal. From the first glance, it signals colour, energy, and premium shelf confidence. Moreover, the ICEBERG range is positioned for high-impact flavour delivery, consistent quality, and dependable long-term rotation. Therefore, this SKU works as a reliable volume driver in the mid-performance fruit category. It attracts cherry lovers instantly. At the same time, it supports steady repeat behaviour through a rich cherry profile designed for all-day use. As a result, rotation remains strong across both specialist and high-volume retail environments.
Flavour Experience
First, bold cherry sweetness hits the front of the profile with juicy, candy-style clarity. Then, subtle dark fruit undertones follow to add depth and balance to the sweetness. Meanwhile, a light cooling edge tightens the finish and keeps the flavour clean without becoming heavy. The cherry remains dominant. The balance stays smooth. Because of this layered structure, the flavour stays consistent from start to finish. In turn, customer satisfaction stays high. This profile performs especially well with customers who want strong red-fruit flavour without excessive sharpness or overload.
Brand & Format
ICEBERG is built around bold identity, vibrant colour systems, and strong shelf recognition. Therefore, the branding stands out instantly across mixed displays. The pouch format is slim and uniform. In addition, moisture levels remain consistent across every can. This ensures predictable delivery for the user. From a retail perspective, cans stack cleanly. As a result, displays stay tidy, organised, and easy to maintain. Restocking remains fast. Staff handling stays minimal.
Retail Value
Cherry sits within one of the strongest evergreen fruit flavour segments in the market. Consequently, this SKU benefits from reliable baseline demand with broad customer reach. The ICEBERG range supports stable pricing and dependable margins. Furthermore, reorder cycles remain short due to steady movement. This reduces dead stock exposure. It also protects cash flow. Positioned as a core fruit SKU, this product strengthens overall range balance and basket size.
Customer Appeal
This profile attracts customers who want bold sweetness with clean, refreshing delivery. The cherry delivers instant recognition. Meanwhile, the balanced execution keeps the experience repeat-friendly. Because of this balance, loyalty builds steadily. New customers convert easily. Existing users stay consistent. Ultimately, this SKU performs strongly across convenience retail, specialist shops, and wholesale distribution alike.

