Overview
Iceberg Caffeine Sweet Mint is an extreme, cooling-led pouch engineered for high-intensity retail environments. It delivers immediate shelf authority through bold positioning, elevated caffeine focus, and unmistakable Iceberg branding. Moreover, it attracts experienced customers who want maximum stimulation paired with a smoother mint profile. As a result, it strengthens the ultra-premium end of the caffeine pouch category. Shelf interaction is intentional. Reorder cycles remain frequent. Therefore, it performs as a flagship momentum SKU within specialist wholesale assortments.

Flavour Experience
Sweet Mint delivers clean mint freshness balanced with a soft, rounded sweetness. The profile feels controlled yet powerful from the first release. Additionally, the flavour remains consistent throughout extended use. It opens with smooth mint clarity. Then it settles into a cold, long-lasting finish without sharp bitterness. Consequently, the experience stays intense and refreshing without becoming aggressive or harsh.

Brand & Format
Iceberg is positioned as a bold, high-impact brand recognised for pushing performance and intensity boundaries. At the same time, the Caffeine range introduces energy-driven profiles built for advanced users. The all-white pouch format supports discreet use and clean handling. Slim pouches maintain comfort while delivering uncompromising functional impact. Therefore, brand identity remains unmistakable while usability stays strong at shelf level.

Retail Value
Sweet Mint operates as a specialist anchor SKU within extreme caffeine assortments. It offers a smoother alternative to bitter energy profiles while maintaining maximum performance credentials. Furthermore, it performs exceptionally well alongside other ultra-intensity or limited-style products. The extreme positioning supports premium margins without reliance on mass-market volume. This structure allows retailers to showcase range depth while preserving strong perceived value.

Customer Appeal
Ultra-high caffeine products continue to attract a dedicated, experienced audience. Sweet Mint specifically targets users who want maximum intensity paired with a cleaner, more approachable mint flavour. It appeals to power users. Meanwhile, it reinforces Iceberg’s reputation for extreme performance products with refinement. Because it blends intensity with smoothness, it supports both challenge-driven purchases and loyal repeat demand.