Overview
Iceberg Energy Strawberry Mango is a high-impact, fruit-forward pouch built for performance-focused retail environments. It combines vibrant tropical flavour with elevated caffeine positioning, supported by strong Iceberg brand authority. Moreover, it appeals to customers who want functional energy without sacrificing flavour enjoyment. As a result, it strengthens the crossover segment between flavour-led and caffeine-driven products. Shelf interaction remains purposeful. Reorder cycles stay consistent. Therefore, it performs as a reliable momentum SKU within modern wholesale ranges.

Flavour Experience
Strawberry Mango delivers ripe strawberry sweetness blended with juicy tropical mango. The profile feels bright and expressive from the first release. Additionally, the flavour remains consistent throughout extended use. It opens with smooth strawberry clarity. Then it transitions into a bold mango-led finish with an energising edge. Consequently, the experience stays vibrant and refreshing without becoming overly sweet or artificial.

Brand & Format
Iceberg is positioned as a bold, high-impact brand recognised for pushing intensity and performance boundaries. At the same time, the Caffeine range introduces energy-driven profiles aimed at experienced users. The all-white pouch format supports discreet use and clean handling. Slim pouches maintain comfort while delivering functional impact. Therefore, brand identity remains strong while usability stays high at shelf level.

Retail Value
Strawberry Mango operates as a strong crossover SKU between tropical flavour and caffeine performance categories. It adds contrast to menthol and dark energy profiles while maintaining broad appeal. Furthermore, it performs exceptionally well in mixed caffeine bundles and flavour-led energy promotions. The vibrant fruit profile supports healthy margins without relying on extreme-only demand. This structure allows retailers to broaden appeal while maintaining predictable sell-through.

Customer Appeal
Tropical fruit combinations continue to perform strongly across modern pouch markets. Strawberry Mango specifically targets users who want stimulation paired with smooth, vibrant flavour. It appeals to experienced caffeine users. Meanwhile, it attracts flavour-driven buyers exploring functional options. Because it blends energy with fruit clarity, it supports both trial purchasing and long-term repeat rotation.