Overview
Iceberg Energy Sour Berries is a high-impact, flavour-forward pouch designed for performance-focused retail environments. It delivers bold fruit intensity paired with elevated caffeine positioning, supported by strong Iceberg brand recognition. Moreover, it appeals to customers who want functional energy combined with sharp, exciting flavour. As a result, it strengthens the mid-to-high caffeine segment within specialist assortments. Shelf interaction remains purposeful. Reorder cycles stay consistent. Therefore, it performs as a reliable momentum SKU within modern wholesale ranges.

Flavour Experience
Sour Berries delivers mixed berry sweetness balanced by a pronounced sour kick and energising edge. The profile feels sharp and expressive from the first release. Additionally, the flavour remains consistent throughout extended use. It opens with immediate berry tang. Then it settles into a clean, sweet-and-sour fruit finish. Consequently, the experience stays punchy and refreshing without becoming artificial or overwhelming.

Brand & Format
Iceberg is positioned as a bold, high-impact brand recognised for pushing intensity and performance boundaries. At the same time, the Caffeine range introduces energy-driven profiles aimed at experienced users. The all-white pouch format supports discreet use and clean handling. Slim pouches maintain comfort while delivering functional impact. Therefore, brand identity remains strong while usability stays high at shelf level.

Retail Value
Sour Berries operates as a strong crossover SKU between flavour-led and performance-focused categories. It adds contrast to menthol and dark energy profiles while maintaining functional credibility. Furthermore, it performs exceptionally well in mixed caffeine bundles and high-energy promotions. The sharp fruit profile supports healthy margins without relying on extreme-only demand. This structure allows retailers to broaden appeal while maintaining predictable sell-through.

Customer Appeal
Sour fruit flavours continue to attract attention across modern pouch markets. Sour Berries specifically targets users who want stimulation paired with sharp, tangy fruit character. It appeals to experienced caffeine users. Meanwhile, it attracts flavour-driven buyers exploring functional options. Because it blends energy with acidity, it supports both trial purchasing and long-term repeat rotation.