Overview
Iceberg Energy Menthol is a high-impact, cooling-led pouch designed for performance-focused retail environments. It delivers immediate shelf authority through sharp menthol freshness paired with elevated caffeine positioning. Moreover, it appeals to customers who want functional energy combined with clean, no-nonsense cooling. As a result, it strengthens the mid-to-high caffeine segment within specialist assortments. Shelf interaction remains purposeful. Reorder cycles stay consistent. Therefore, it performs as a reliable momentum SKU within modern wholesale ranges.

Flavour Experience
Menthol delivers crisp, penetrating cooling with a sharp, energising edge. The profile feels clean and assertive from the first release. Additionally, the flavour remains consistent throughout extended use. It opens with immediate menthol clarity. Then it settles into a cold, refreshing finish with lingering freshness. Consequently, the experience stays powerful and focused without sweetness or flavour distraction.

Brand & Format
Iceberg is positioned as a bold, high-impact brand recognised for pushing intensity and performance boundaries. At the same time, the Caffeine range introduces energy-driven profiles aimed at experienced users. The all-white pouch format supports discreet use and clean handling. Slim pouches maintain comfort while delivering functional impact. Therefore, brand identity remains strong while usability stays high at shelf level.

Retail Value
Menthol operates as a core cooling SKU within the Iceberg Caffeine lineup. It anchors the clean, performance-led end of the range while supporting predictable turnover. Furthermore, it performs exceptionally well in mixed caffeine bundles and energy-focused promotions. The sharp menthol profile supports healthy margins without relying on extreme-only demand. This structure allows retailers to balance clarity, intensity, and reliability within their assortment.

Customer Appeal
Menthol remains one of the most trusted profiles among performance-driven pouch users. Menthol specifically targets customers who want stimulation paired with uncompromising freshness. It appeals to experienced caffeine users. Meanwhile, it reinforces Iceberg’s reputation for functional, no-frills intensity. Because it blends cooling clarity with energy focus, it supports both repeat purchasing and long-term loyalty.