Overview
Iceberg Energy Black is an extreme, performance-led pouch created for high-intensity retail environments. It delivers immediate shelf authority through minimalist positioning, raw energy focus, and strong Iceberg brand recognition. Moreover, it attracts experienced customers who actively seek uncompromising stimulation without flavour distraction. As a result, it strengthens the ultra-premium end of the caffeine pouch category. Shelf interaction is intentional. Reorder cycles remain frequent. Therefore, it performs as a flagship momentum SKU within specialist wholesale assortments.

Flavour Experience
Iceberg Energy Black delivers a dark, stripped-back energy-style profile with a sharp, bitter-leaning edge. The flavour feels deliberate and functional from the first release. Additionally, the profile remains consistent throughout extended use. It opens with a clean, intense energy note. Then it settles into a dry, no-nonsense finish. Consequently, the experience stays focused and aggressive without sweetness or flavour masking.

Brand & Format
Iceberg is positioned as a bold, high-impact brand recognised for pushing intensity boundaries. At the same time, the Caffeine range is designed specifically for advanced users seeking performance-first products. The all-white pouch format supports discreet use and clean handling. Slim pouches maintain comfort while delivering maximum functional impact. Therefore, brand identity stays unmistakable while performance remains the core message at shelf level.

Retail Value
Black operates as a specialist anchor SKU within extreme caffeine assortments. It creates a strong destination product for power users and curiosity-driven buyers. Furthermore, it performs exceptionally well alongside other ultra-intensity or limited-style SKUs. The extreme positioning supports premium margins without relying on mass-market volume. This structure allows retailers to showcase depth while maintaining strong perceived value.

Customer Appeal
Ultra-high caffeine products continue to attract a dedicated, experienced audience. Black specifically targets users who want pure intensity without flavour compromise. It appeals to power users. Meanwhile, it reinforces Iceberg’s reputation for extreme performance products. Because it delivers focus without distraction, it supports both challenge-driven purchases and consistent repeat demand among advanced consumers.