ICEBERG Blackcurrant – Wholesale Pouches

Overview
ICEBERG Blackcurrant is built for retailers who want deep fruit intensity with maximum impact and elite high-strength demand. From the first glance, it signals boldness, richness, and dominant shelf presence. Moreover, the ICEBERG range is positioned for extreme performance, fast rotation, and premium power-category control. Therefore, this SKU works as a high-speed volume driver within the dark fruit segment. It attracts experienced users instantly. At the same time, it supports aggressive repeat behaviour through a rich blackcurrant profile that delivers both sharpness and depth. As a result, rotation remains rapid across both specialist and high-volume retail environments.

Flavour Experience
First, deep blackcurrant sweetness hits the front of the profile with sharp, juicy intensity. Then, dark berry tartness follows to add structure and cut through the sweetness with precision. Meanwhile, subtle cooling undertones slide in to clean up the finish and sharpen the overall delivery. The fruit stays dominant. The edge stays bold. Because of this layered structure, the flavour remains consistent from start to finish. In turn, customer satisfaction stays high. This profile performs especially well with customers who want powerful dark berry flavour with maximum punch and zero softness.

Brand & Format
ICEBERG is built around bold visuals, premium power positioning, and instant shelf recognition. Therefore, the branding stands out immediately in any display. The pouch format is slim and uniform. In addition, moisture levels remain consistent across every can. This ensures predictable delivery for the user. From a retail perspective, cans stack cleanly. As a result, displays stay tidy, high-impact, and easy to maintain. Restocking remains fast. Staff handling stays minimal.

Retail Value
Dark berry flavours dominate one of the fastest-moving segments of the high-strength market. Consequently, this SKU benefits from constant demand driven by advanced users and flavour chasers. The ICEBERG range supports premium pricing and strong margin control. Furthermore, reorder cycles remain short due to rapid sell-through. This reduces dead stock exposure. It also protects cash flow. Positioned as a core power berry SKU, this product strengthens overall range authority.

Customer Appeal
This profile attracts customers who want deep fruit flavour with extreme intensity and clean power delivery. The blackcurrant delivers instant impact. Meanwhile, the controlled cooling keeps the experience sharp and repeatable. Because of this balance, loyalty builds fast. New power users convert easily. Existing users stay locked in. Ultimately, this SKU performs strongly across convenience retail, specialist shops, and wholesale distribution alike.