ICEBERG Berries – Wholesale Pouches
Overview
ICEBERG Berries is built for retailers who want bold fruit flavour with strong everyday performance and fast, dependable rotation. From the first glance, it signals colour, freshness, and confident shelf presence. Moreover, the ICEBERG range is positioned for high-impact flavour delivery, consistent quality, and long-term retail reliability. Therefore, this SKU works as a powerful driver in the mid-performance fruit category. It attracts berry lovers immediately. At the same time, it supports steady repeat behaviour through a clean mixed-berry profile designed for all-day use. As a result, rotation remains strong across both specialist and high-volume retail environments.
Flavour Experience
First, bright mixed berry sweetness hits the front of the profile with juicy, clean clarity. Then, darker berry tones follow to add depth and balance to the sweetness. Meanwhile, a light cooling edge tightens the finish and keeps the flavour fresh without overpowering the fruit. The berries remain vibrant. The balance stays controlled. Because of this layered structure, the flavour stays consistent from start to finish. In turn, customer satisfaction stays high. This profile performs especially well with customers who want strong fruit flavour without excessive sharpness or heaviness.
Brand & Format
ICEBERG is built around bold design, modern energy, and strong shelf recognition. Therefore, the branding stands out instantly across mixed displays. The pouch format is slim and uniform. In addition, moisture levels remain consistent across every can. This ensures predictable delivery for the user. From a retail perspective, cans stack cleanly. As a result, displays stay tidy, organised, and easy to maintain. Restocking remains fast. Staff handling stays minimal.
Retail Value
Mixed berry flavours sit within one of the strongest evergreen segments of the market. Consequently, this SKU benefits from reliable baseline demand with broad customer reach. The ICEBERG range supports stable pricing and dependable margins. Furthermore, reorder cycles remain short due to strong ongoing movement. This reduces dead stock exposure. It also protects cash flow. Positioned as a core fruit SKU, this product strengthens overall range balance and cross-category performance.
Customer Appeal
This profile attracts customers who want bold fruit sweetness with clean, refreshing delivery. The berry blend delivers instant familiarity. Meanwhile, the balanced execution keeps the experience repeat-friendly. Because of this balance, loyalty builds steadily. New customers convert easily. Existing users stay consistent. Ultimately, this SKU performs strongly across convenience retail, specialist shops, and wholesale distribution alike.

