Overview
Garant Extreme Ice Apricot is a bold, fruit-and-cooling pouch built for fast-moving retail environments. It delivers sharp flavour impact backed by the Garant name and an extreme-led positioning. Moreover, it attracts customers who want clear fruit character paired with decisive cooling. As a result, it strengthens the high-intensity fruit segment within modern assortments. Shelf interaction remains strong. Reorder cycles stay frequent. Therefore, it performs as a dependable momentum SKU within balanced wholesale ranges.
Flavour Experience
Ice Apricot delivers ripe stone-fruit sweetness layered with a crisp, icy edge. The profile feels bright and assertive from the first release. Additionally, the flavour remains consistent throughout extended use. It opens with juicy apricot clarity. Then it settles into a clean, cooling finish that sharpens the fruit notes. Consequently, the experience stays refreshing and punchy without becoming syrupy or artificial.
Brand & Format
Garant is positioned as a performance-driven brand known for bold flavours and confident delivery. At the same time, the Extreme range emphasises impact and clarity. The pouch format supports discreet use and clean handling. Slim pouches ensure comfortable fit while maintaining full flavour release. Therefore, user satisfaction remains high while brand presence stays clear at shelf level.
Retail Value
Ice Apricot operates as a high-interest fruit-and-ice SKU within extreme assortments. It adds contrast to mint-heavy ranges while supporting predictable daily turnover. Furthermore, it performs exceptionally well in mixed-flavour bundles and trial-driven promotions. The sharp fruit profile supports strong margins without slowing rotation. This structure allows retailers to expand flavour choice while maintaining reliable sell-through.
Customer Appeal
Stone-fruit flavours continue to perform strongly across modern pouch markets. Ice Apricot specifically targets customers who enjoy sweet fruit with a cooling lift. It attracts flavour explorers. Meanwhile, it retains experienced users seeking clarity and impact. Because it blends brightness with cooling precision, it supports both impulse purchasing and long-term repeat rotation.
