77 Arctic Berry Mini VB Edition – Wholesale Pouches

Overview
77 Arctic Berry Mini VB Edition is built for retailers who want bold freshness with compact convenience and high visual shelf impact. From the first glance, it signals intensity, clarity, and premium limited-edition appeal. Moreover, the 77 Mini range is positioned for accessibility, discretion, and dependable high-frequency rotation. Therefore, this SKU works as a strong volume driver within the compact-format fresh fruit segment. It attracts new users quickly. At the same time, it supports steady repeat behaviour through a powerful berry-and-ice flavour profile in a discreet, mini format. As a result, rotation remains stable across both specialist and high-volume retail environments.

Flavour Experience
First, bright mixed berry sweetness hits the front of the profile with sharp, juicy clarity. Then, deeper forest-berry tones follow to add structure and rounded depth. Meanwhile, intense arctic-style cooling cuts cleanly through the fruit to deliver a crisp, long-lasting finish. The fruit remains bold. The cooling stays dominant but controlled. Because of this structure, the flavour remains consistent from start to finish. In turn, customer satisfaction stays high. This profile performs especially well with customers who want powerful cooling paired with sweet, vivid berry character in a compact format.

Brand & Format
77 is built around modern design, premium feel, and strong shelf recognition. Therefore, the branding stays minimal, clean, and instantly familiar on display. The mini pouch format delivers enhanced discretion, lighter mouthfeel, and easier all-day usability. In addition, moisture levels remain consistent across every can. This ensures predictable delivery for the user. From a retail perspective, mini cans stack cleanly. As a result, displays stay tidy and space-efficient.

Retail Value
Berry and ice combinations sit within one of the strongest evergreen fresh flavour hybrid categories. Consequently, this SKU benefits from constant baseline demand with added pull from the VB Edition positioning and mini format convenience. The 77 range supports stable pricing and dependable margins. Furthermore, reorder cycles stay short due to consistent movement. This reduces dead stock exposure. It also protects cash flow. Positioned as either a feature fresh SKU or alongside core mint and fruit minis, this product strengthens overall range performance.

Customer Appeal
This profile attracts customers who want bold sweetness with extreme freshness in a discreet format. The arctic berry delivers instant recognition. Meanwhile, the Mini VB Edition styling adds collectability and visual appeal. Because of this balance, loyalty builds steadily. New customers convert easily. Existing users stay consistent. Ultimately, this SKU performs strongly across convenience retail, specialist shops, and wholesale distribution alike.