77 Bergamot VB Edition – Wholesale Pouches

Overview
77 Bergamot VB Edition is built for retailers who want refined citrus character with smooth everyday usability and strong visual shelf appeal. From the first glance, it signals premium freshness, balance, and modern limited-edition energy. Moreover, the 77 range is positioned for consistency, accessibility, and dependable long-term rotation. Therefore, this SKU works as a reliable volume driver within the fresh citrus segment. It attracts new users easily. At the same time, it supports steady repeat behaviour through a distinctive citrus-tea inspired flavour profile. As a result, rotation remains stable across both specialist and high-volume retail environments.

Flavour Experience
First, bright bergamot citrus hits the front of the profile with sharp, aromatic clarity. Then, soft floral-citrus undertones follow to add smooth depth and refined balance. Meanwhile, the finish stays clean, crisp, and tightly controlled without lingering bitterness. The citrus remains elegant. The freshness stays smooth. Because of this balance, the flavour remains consistent from start to finish. In turn, customer satisfaction stays high. This profile performs especially well with customers who prefer sophisticated citrus flavour with a clean, refreshing edge.

Brand & Format
77 is built around modern design, premium feel, and strong shelf recognition. Therefore, the branding stays minimal, clean, and instantly familiar on display. The pouch format is slim and uniform. In addition, moisture levels remain consistent across every can. This ensures predictable delivery for the user. From a retail perspective, cans stack cleanly. As a result, displays stay tidy and organised. Restocking remains fast. Staff handling stays minimal.

Retail Value
Bergamot sits within a premium citrus flavour niche with strong differentiation value. Consequently, this SKU benefits from baseline demand with added pull from the VB Edition positioning. The 77 range supports stable pricing and dependable margins. Furthermore, reorder cycles stay short due to consistent movement. This reduces dead stock exposure. It also protects cash flow. Positioned as either a feature fresh SKU or alongside core mint and berry lines, this product strengthens overall range performance.

Customer Appeal
This profile attracts customers who want citrus freshness with refined character. The bergamot delivers instant distinction. Meanwhile, the VB Edition styling adds collectability and visual interest. Because of this balance, loyalty builds steadily. New customers convert easily. Existing users stay consistent. Ultimately, this SKU performs strongly across convenience retail, specialist shops, and wholesale distribution alike.