77 Salted Caramel – Wholesale Pouches

Overview
77 Salted Caramel is built for retailers who want rich sweetness with smooth everyday usability and strong impulse-driven appeal. From the first glance, it signals indulgence, warmth, and confident shelf presence. Moreover, the 77 range is positioned for consistency, accessibility, and dependable long-term rotation. Therefore, this SKU works as a reliable volume driver within the dessert-style flavour segment. It attracts new users with ease. At the same time, it supports steady repeat behaviour through a distinctive sweet-and-savoury profile that stands out from standard fruit and mint lines. As a result, rotation remains stable across both specialist and high-volume retail environments.

Flavour Experience
First, smooth caramel sweetness hits the front of the profile with rich, creamy clarity. Then, subtle salted undertones follow to add contrast and depth without overpowering the sweetness. Meanwhile, the finish stays clean, warm, and tightly controlled without becoming heavy or sticky. The caramel remains indulgent. The salt stays balanced. Because of this structure, the flavour remains consistent from start to finish. In turn, customer satisfaction stays high. This profile performs especially well with customers who enjoy dessert-style flavours with refined balance rather than extreme sweetness.

Brand & Format
77 is built around modern design, premium presentation, and strong shelf recognition. Therefore, the branding stays minimal, clean, and instantly familiar on display. The pouch format is slim and uniform. In addition, moisture levels remain consistent across every can. This ensures predictable delivery for the user. From a retail perspective, cans stack cleanly. As a result, displays stay tidy and organised. Restocking remains fast. Staff handling stays minimal.

Retail Value
Salted caramel sits within a premium dessert flavour niche with strong differentiation value. Consequently, this SKU benefits from impulse-driven demand with loyal repeat behaviour. The 77 range supports stable pricing and dependable margins. Furthermore, reorder cycles remain steady due to consistent movement. This reduces dead stock exposure. It also protects cash flow. Positioned as a feature sweet SKU alongside cola, berry, and vanilla lines, this product strengthens overall range depth.

Customer Appeal
This profile attracts customers who want rich sweetness with a refined, savoury twist. The caramel delivers instant indulgence. Meanwhile, the salted edge adds contrast and adult appeal. Because of this balance, loyalty builds steadily. New customers convert easily. Existing users stay consistent. Ultimately, this SKU performs strongly across convenience retail, specialist shops, and wholesale distribution alike.