77 Raspberry Ice – Wholesale Pouches

Overview
77 Raspberry Ice is built for retailers who want bold berry flavour with ultra-accessible everyday usability and strong beginner appeal. From the first glance, it signals colour, freshness, and smooth balance. Moreover, the 77 range is positioned for consistency, accessibility, and dependable long-term rotation. Therefore, this SKU works as a reliable conversion driver in the ultra-light category. It attracts new users instantly. At the same time, it supports steady repeat behaviour through a familiar raspberry-and-ice profile delivered in a softer, more approachable format. As a result, rotation remains stable across both specialist and high-volume retail environments.

Flavour Experience
First, bright raspberry sweetness hits the front of the profile with light, juicy candy-style clarity. Then, gentle natural tartness follows to add balance and prevent flavour fatigue. Meanwhile, soft icy cooling cuts through the fruit to deliver clean refreshment without overpowering intensity. The fruit remains vibrant. The cooling stays light and controlled. Because of this structure, the flavour remains consistent from start to finish. In turn, customer satisfaction stays high. This profile performs especially well with customers who want sweet berry flavour with gentle, all-day-friendly cooling.

Brand & Format
77 is built around modern design, premium presentation, and strong shelf recognition. Therefore, the branding stays minimal, clean, and instantly familiar on display. The pouch format is slim and uniform. In addition, moisture levels remain consistent across every can. This ensures predictable delivery for the user. From a retail perspective, cans stack cleanly. As a result, displays stay tidy and organised. Restocking remains fast. Staff handling stays minimal.

Retail Value
Raspberry and ice combinations sit within one of the strongest evergreen sweet-and-cooling flavour categories. Consequently, this SKU benefits from constant baseline demand with strong beginner and light-user appeal. The 77 range supports stable pricing and dependable margins. Furthermore, reorder cycles stay short due to consistent movement. This reduces dead stock exposure. It also protects cash flow. Positioned as either a core ultra-light berry SKU or alongside light mint and citrus lines, this product strengthens overall range performance.

Customer Appeal
This profile attracts customers who want bold sweetness with smooth, gentle balance. The raspberry delivers instant recognition. Meanwhile, the soft icy finish adds clean freshness without intensity. Because of this balance, loyalty builds steadily. New customers convert easily. Existing users stay consistent. Ultimately, this SKU performs strongly across convenience retail, specialist shops, and wholesale distribution alike.