77 Melon & Mint – Wholesale Pouches
Overview
77 Melon & Mint is built for retailers who want fresh fruit sweetness with ultra-accessible everyday usability and strong beginner appeal. From the first glance, it signals lightness, refreshment, and smooth balance. Moreover, the 77 range is positioned for consistency, accessibility, and dependable long-term rotation. Therefore, this SKU works as a reliable conversion driver in the ultra-light category. It attracts new users instantly. At the same time, it supports steady repeat behaviour through a proven fruit-and-mint pairing delivered in a gentle, all-day-friendly format. As a result, rotation remains stable across both specialist and high-volume retail environments.
Flavour Experience
First, soft melon sweetness hits the front of the profile with clean, juicy clarity. Then, smooth mint freshness follows to cut through the fruit and add balance. Meanwhile, the finish stays light, crisp, and tightly controlled without lingering sweetness or sharpness. The fruit remains refreshing. The mint stays gentle. Because of this structure, the flavour remains consistent from start to finish. In turn, customer satisfaction stays high. This profile performs especially well with customers who want sweet summer-style fruit paired with soft, cooling freshness.
Brand & Format
77 is built around modern design, premium presentation, and strong shelf recognition. Therefore, the branding stays minimal, clean, and instantly familiar on display. The pouch format is slim and uniform. In addition, moisture levels remain consistent across every can. This ensures predictable delivery for the user. From a retail perspective, cans stack cleanly. As a result, displays stay tidy and organised. Restocking remains fast. Staff handling stays minimal.
Retail Value
Melon and mint combinations sit within one of the strongest evergreen fresh fruit hybrid categories. Consequently, this SKU benefits from constant baseline demand with strong beginner and light-user appeal. The 77 range supports stable pricing and dependable margins. Furthermore, reorder cycles stay short due to consistent movement. This reduces dead stock exposure. It also protects cash flow. Positioned as either a core ultra-light fresh SKU or alongside light berry and citrus lines, this product strengthens overall range performance.
Customer Appeal
This profile attracts customers who want bright sweetness with smooth, gentle balance. The melon delivers instant familiarity. Meanwhile, the mint adds clean contrast and everyday usability. Because of this balance, loyalty builds steadily. New customers convert easily. Existing users stay consistent. Ultimately, this SKU performs strongly across convenience retail, specialist shops, and wholesale distribution alike.

