77 Ice Mint – Wholesale Pouches

Overview
77 Ice Mint is built for retailers who want sharp cooling freshness with ultra-accessible everyday usability and strong beginner appeal. From the first glance, it signals clarity, lightness, and confident shelf presence. Moreover, the 77 range is positioned for consistency, accessibility, and dependable long-term rotation. Therefore, this SKU works as a reliable conversion driver in the ultra-light category. It attracts new users instantly. At the same time, it supports steady repeat behaviour through one of the most universally demanded fresh flavour profiles on the market. As a result, rotation remains stable across both specialist and high-volume retail environments.

Flavour Experience
First, crisp mint freshness hits the front of the profile with light, clean cooling clarity. Then, gentle icy layers follow to extend refreshment without overpowering intensity. Meanwhile, the finish stays dry, smooth, and tightly controlled with no sweetness interference. The mint remains pure. The cooling stays soft. Because of this structure, the flavour remains consistent from start to finish. In turn, customer satisfaction stays high. This profile performs especially well with customers who want clean everyday mint with gentle, all-day-friendly cooling.

Brand & Format
77 is built around modern design, premium presentation, and strong shelf recognition. Therefore, the branding stays minimal, clean, and instantly familiar on display. The pouch format is slim and uniform. In addition, moisture levels remain consistent across every can. This ensures predictable delivery for the user. From a retail perspective, cans stack cleanly. As a result, displays stay tidy and organised. Restocking remains fast. Staff handling stays minimal.

Retail Value
Ice mint sits at the core of the strongest evergreen freshness categories in the market. Consequently, this SKU benefits from constant baseline demand with extremely high beginner and light-user appeal. The 77 range supports stable pricing and dependable margins. Furthermore, reorder cycles stay short due to consistent movement. This reduces dead stock exposure. It also protects cash flow. Positioned as a core ultra-light mint SKU alongside fruit and cola lines, this product strengthens overall range performance.

Customer Appeal
This profile attracts customers who want clean freshness with smooth, gentle balance. The ice mint delivers instant recognition. Meanwhile, the soft execution keeps the experience approachable and easy to repeat. Because of this balance, loyalty builds steadily. New customers convert easily. Existing users stay consistent. Ultimately, this SKU performs strongly across convenience retail, specialist shops, and wholesale distribution alike.