77 Cola & Vanilla – Wholesale Pouches

Overview
77 Cola & Vanilla is built for retailers who want nostalgic sweetness with smooth everyday usability and strong mainstream appeal. From the first glance, it signals familiarity, comfort, and confident shelf presence. Moreover, the 77 range is positioned for consistency, accessibility, and dependable long-term rotation. Therefore, this SKU works as a reliable volume driver within the sweet hybrid segment. It attracts new users easily. At the same time, it supports steady repeat behaviour through a classic soda-style profile softened with creamy vanilla. As a result, rotation remains stable across both specialist and high-volume retail environments.

Flavour Experience
First, sweet cola fizz hits the front of the profile with sparkling, candy-style clarity. Then, smooth vanilla creaminess follows to soften the soda edge and add rounded depth. Meanwhile, the finish stays clean, light, and tightly controlled without becoming sticky or heavy. The cola remains lively. The vanilla stays smooth. Because of this balance, the flavour remains consistent from start to finish. In turn, customer satisfaction stays high. This profile performs especially well with customers who enjoy nostalgic sweet flavours with a soft, modern twist.

Brand & Format
77 is built around modern design, premium presentation, and strong shelf recognition. Therefore, the branding stays minimal, clean, and instantly familiar on display. The pouch format is slim and uniform. In addition, moisture levels remain consistent across every can. This ensures predictable delivery for the user. From a retail perspective, cans stack cleanly. As a result, displays stay tidy and organised. Restocking remains fast. Staff handling stays minimal.

Retail Value
Cola-based flavours sit within one of the strongest evergreen novelty-sweet categories. Consequently, this SKU benefits from constant baseline demand with strong impulse-driven movement. The 77 range supports stable pricing and dependable margins. Furthermore, reorder cycles stay short due to consistent movement. This reduces dead stock exposure. It also protects cash flow. Positioned as either a feature sweet SKU or alongside berry, citrus, and mint lines, this product strengthens overall range performance.

Customer Appeal
This profile attracts customers who want bold sweetness with smooth balance. The cola delivers instant recognition. Meanwhile, the vanilla adds warmth and soft creaminess. Because of this balance, loyalty builds steadily. New customers convert easily. Existing users stay consistent. Ultimately, this SKU performs strongly across convenience retail, specialist shops, and wholesale distribution alike.