Overview

77 Blueberry delivers the rich, juicy taste of ripe blueberries in a smooth and flavourful nicotine pouch. Combining natural berry sweetness with a clean finish, it offers a refreshing alternative to traditional mint and citrus profiles. Moreover, the balanced strength makes it suitable for a wide range of regular nicotine pouch users. As a result, it supports dependable retail rotation while strengthening any fruit-focused wholesale assortment.

Flavour Experience

77 Blueberry opens with the sweet flavour of freshly picked blueberries, creating a full-bodied and naturally fruity profile. Shortly afterwards, subtle tart berry notes emerge, adding depth and balance to the flavour. Furthermore, the profile remains smooth throughout use without becoming overly sweet. Consequently, customers enjoy a refreshing berry experience from beginning to end.

Brand & Format

77 has established itself as a premium nicotine pouch brand, recognised for its distinctive flavours, modern packaging, and reliable product quality. The slim pouch format provides comfortable, discreet use while delivering a consistent release of flavour and nicotine. In addition, the eye-catching 77 branding creates strong shelf visibility, helping retailers attract both loyal customers and new buyers.

Retail Value

Berry flavours continue to rank among the most popular categories in the nicotine pouch market. Therefore, 77 Blueberry is an essential addition to any fruit-led wholesale range. Furthermore, it complements cherry, raspberry, tropical, and citrus varieties, allowing retailers to create balanced assortments that encourage repeat purchases.

Customer Appeal

77 Blueberry is ideal for customers who enjoy naturally sweet fruit flavours with a smooth finish. Unlike cooling mint varieties, it delivers a rich berry profile that remains refreshing throughout use. As a result, it appeals to both experienced pouch users and customers looking for a dependable everyday fruit flavour.