77 Blackcurrant Ice – Wholesale Pouches

Overview
77 Blackcurrant Ice is built for retailers who want deep fruit sweetness with crisp cooling and strong everyday sales reliability. From the first glance, it signals contrast, freshness, and confident shelf appeal. Moreover, the 77 range is positioned for consistency, accessibility, and dependable long-term rotation. Therefore, this SKU works as a reliable volume driver in the fresh fruit segment. It attracts new users with ease. At the same time, it supports steady repeat behaviour through a bold fruit-and-ice flavour pairing with broad customer reach. As a result, rotation remains stable across both specialist and high-volume retail environments.

Flavour Experience
First, rich blackcurrant sweetness hits the front of the profile with dark, juicy clarity. Then, sharper berry tones follow to add depth and natural tang. Meanwhile, crisp icy cooling cuts through the fruit to deliver sharp refreshment and clean balance. The fruit remains full. The cooling stays controlled. Because of this structure, the flavour remains consistent from start to finish. In turn, customer satisfaction stays high. This profile performs especially well with customers who want bold, dark berry flavour finished with clean, icy freshness.

Brand & Format
77 is built around modern design, premium feel, and strong shelf recognition. Therefore, the branding stays minimal, clean, and instantly familiar on display. The pouch format is slim and uniform. In addition, moisture levels remain consistent across every can. This ensures predictable delivery for the user. From a retail perspective, cans stack cleanly. As a result, displays stay tidy and organised. Restocking remains fast. Staff handling stays minimal.

Retail Value
Blackcurrant and ice combinations sit within one of the strongest evergreen fresh berry categories. Consequently, this SKU benefits from constant baseline demand with broad demographic reach. The 77 range supports stable pricing and dependable margins. Furthermore, reorder cycles stay short due to consistent movement. This reduces dead stock exposure. It also protects cash flow. Positioned as either a core fresh berry SKU or alongside mint and citrus lines, this product strengthens overall range performance.

Customer Appeal
This profile attracts customers who want bold sweetness with refreshing balance. The blackcurrant delivers instant recognition. Meanwhile, the icy finish adds sharp contrast and modern appeal. Because of this balance, loyalty builds steadily. New customers convert easily. Existing users stay consistent. Ultimately, this SKU performs strongly across convenience retail, specialist shops, and wholesale distribution alike.