77 Black Tea – Wholesale Pouches

Overview
77 Black Tea is built for retailers who want refined flavour with smooth everyday usability and strong visual shelf confidence. From the first glance, it signals sophistication, balance, and premium appeal. Moreover, the 77 range is positioned for consistency, accessibility, and dependable long-term rotation. Therefore, this SKU works as a reliable volume driver within the refined flavour segment. It attracts new users easily. At the same time, it supports steady repeat behaviour through a distinctive tea-inspired profile that stands apart from standard fruit and mint lines. As a result, rotation remains stable across both specialist and high-volume retail environments.

Flavour Experience
First, rich black tea aroma hits the front of the profile with dry, roasted clarity. Then, soft earthy undertones follow to add depth and smooth structure. Meanwhile, the finish stays clean, balanced, and tightly controlled with no bitterness or sweetness overload. The tea remains authentic. The profile stays refined. Because of this balance, the flavour remains consistent from start to finish. In turn, customer satisfaction stays high. This profile performs especially well with customers who prefer mature, non-fruit flavour profiles with a calm, sophisticated delivery.

Brand & Format
77 is built around modern design, premium presentation, and strong shelf recognition. Therefore, the branding stays minimal, clean, and instantly familiar on display. The pouch format is slim and uniform. In addition, moisture levels remain consistent across every can. This ensures predictable delivery for the user. From a retail perspective, cans stack cleanly. As a result, displays stay tidy and organised. Restocking remains fast. Staff handling stays minimal.

Retail Value
Black tea sits within a niche but growing premium flavour category with strong differentiation value. Consequently, this SKU benefits from selective, loyal demand with low direct competition. The 77 range supports stable pricing and dependable margins. Furthermore, reorder cycles remain steady due to strong repeat purchasing. This reduces dead stock exposure. It also protects cash flow. Positioned as a feature SKU alongside citrus and mint lines, this product strengthens overall range diversity.

Customer Appeal
This profile attracts customers who want clean flavour with refined character. The black tea delivers instant distinction. Meanwhile, the smooth finish keeps the experience approachable and repeatable. Because of this balance, loyalty builds steadily. New customers seeking alternatives convert easily. Existing users stay consistent. Ultimately, this SKU performs strongly across convenience retail, specialist shops, and wholesale distribution alike.