77 Arctic Berry Mini VB Edition – Wholesale Pouches

Overview
77 Arctic Berry Mini VB Edition is built for retailers who want sharp freshness in a compact, ultra-accessible format with strong visual shelf impact. From the first glance, it signals clarity, lightness, and modern limited-edition appeal. Moreover, the 77 Mini range is positioned for discretion, accessibility, and dependable high-frequency rotation. Therefore, this SKU works as a reliable conversion driver in the ultra-light category. It attracts new users instantly. At the same time, it supports steady repeat behaviour through a bold berry-and-ice profile delivered in a softer, more approachable format. As a result, rotation remains stable across both specialist and high-volume retail environments.

Flavour Experience
First, bright mixed berry sweetness hits the front of the profile with clean, juicy clarity. Then, deeper forest-berry tones follow to add structure and smooth balance. Meanwhile, crisp arctic-style cooling cuts through the fruit to deliver a fresh, refreshing finish without overpowering intensity. The fruit remains vibrant. The cooling stays light and controlled. Because of this structure, the flavour remains consistent from start to finish. In turn, customer satisfaction stays high. This profile performs especially well with customers who want refreshing berry flavour with gentle, all-day cooling.

Brand & Format
77 is built around modern design, premium feel, and strong shelf recognition. Therefore, the branding stays minimal, clean, and instantly familiar on display. The mini pouch format delivers increased discretion, lighter mouthfeel, and effortless all-day usability. In addition, moisture levels remain consistent across every can. This ensures predictable delivery for the user. From a retail perspective, mini cans stack cleanly. As a result, displays stay tidy and space-efficient.

Retail Value
Berry and ice combinations sit within one of the strongest evergreen fresh flavour hybrid categories. Consequently, this SKU benefits from constant baseline demand with added pull from the VB Edition positioning and ultra-light mini format. The 77 range supports stable pricing and dependable margins. Furthermore, reorder cycles stay short due to consistent movement. This reduces dead stock exposure. It also protects cash flow. Positioned as either a feature fresh mini SKU or alongside core mint and fruit minis, this product strengthens overall range performance.

Customer Appeal
This profile attracts customers who want bold berry sweetness with crisp freshness in a discreet, ultra-light format. The arctic berry delivers instant recognition. Meanwhile, the Mini VB Edition styling adds collectability and visual interest. Because of this balance, loyalty builds steadily. New customers convert easily. Existing users stay consistent. Ultimately, this SKU performs strongly across convenience retail, specialist shops, and wholesale distribution alike.