Overview
Fedrs Ice Cool Mint Hard is a crisp, high-impact pouch built for fast-moving retail environments. It delivers intense mint freshness combined with bold cooling effect, backed by the recognised Fedrs brand visibility. Moreover, it appeals to customers who want refreshing mint character with heightened icy clarity. As a result, it strengthens the mint-and-ice segment within modern assortments. Shelf interaction remains strong. Reorder cycles stay frequent. Therefore, it performs as a reliable momentum SKU within balanced wholesale ranges.

Flavour Experience
Ice Cool Mint Hard delivers bright peppermint sharpness layered with a clean, icy cooling finish. The profile feels immediate and expressive from the first release. Additionally, the flavour remains consistent throughout extended use. It opens with crisp mint clarity. Then it settles into a powerful frosted conclusion. Consequently, the experience stays energising and refreshing without becoming harsh or overpowering.

Brand & Format
Fedrs is positioned as a modern, flavour-driven brand known for strong retail presence and accessible profiles. At the same time, the Ice Cool Hard range focuses on heightened cooling delivery tailored for experienced users. The pouch format supports discreet use and clean handling. Slim pouches ensure comfort while delivering consistent cooling release. Therefore, user satisfaction remains high while the product maintains standout shelf presence.

Retail Value
Ice Cool Mint Hard functions as a core mint-and-ice SKU within flavour-led assortments. It anchors cooling rotation while offering a stronger alternative to softer mint options. Furthermore, it performs exceptionally well in mixed-flavour bundles and value-driven promotions. The crisp mint profile supports healthy margins without slowing rotation. This structure allows retailers to broaden mint variety while maintaining reliable sell-through.

Customer Appeal
Mint-and-ice flavours remain one of the most consistent drivers across modern pouch markets. Ice Cool Mint Hard specifically targets customers who want clean freshness with enhanced cooling clarity. It appeals to experienced users. Meanwhile, it retains regular buyers seeking a dependable everyday mint option with extra chill. Because it blends sharpness with intense cooling, it supports both impulse purchasing and long-term repeat rotation.