Overview
Iceberg Caffeine Watermelon Mint is an extreme, flavour-driven pouch built for high-intensity retail environments. It combines bold fruit freshness with elevated caffeine positioning, reinforced by strong Iceberg brand authority. Moreover, it appeals to experienced customers who want maximum stimulation paired with a refreshing, modern flavour profile. As a result, it strengthens the ultra-premium end of the caffeine pouch category. Shelf interaction is deliberate. Reorder cycles remain frequent. Therefore, it performs as a flagship momentum SKU within specialist wholesale assortments.

Flavour Experience
Watermelon Mint delivers juicy watermelon sweetness balanced by crisp mint freshness. The profile feels vibrant and powerful from the first release. Additionally, the flavour remains consistent throughout extended use. It opens with bright watermelon clarity. Then it settles into a cold, mint-led finish that sharpens the overall experience. Consequently, the result stays refreshing and intense without becoming cloying or artificial.

Brand & Format
Iceberg is positioned as a bold, high-impact brand known for pushing intensity and performance boundaries. At the same time, the Caffeine range introduces energy-driven profiles built for advanced users. The all-white pouch format supports discreet use and clean handling. Slim pouches maintain comfort while delivering uncompromising functional impact. Therefore, brand identity remains unmistakable while usability stays strong at shelf level.

Retail Value
Watermelon Mint operates as a standout crossover SKU within extreme caffeine assortments. It adds a refreshing alternative to darker or bitter energy profiles. Furthermore, it performs exceptionally well alongside other ultra-intensity and limited-style products. The extreme positioning supports premium margins without relying on mass-market volume. This structure allows retailers to showcase range depth while maintaining strong perceived value.

Customer Appeal
Ultra-high caffeine products continue to attract a dedicated, experienced audience. Watermelon Mint specifically targets users who want maximum intensity combined with fresh, fruit-led flavour. It appeals to power users. Meanwhile, it reinforces Iceberg’s reputation for bold innovation within the extreme category. Because it blends sweetness, cooling, and energy, it supports both challenge-driven purchases and loyal repeat demand.