Overview
Iceberg Energy Energy Mango is a high-impact, energy-led pouch designed for fast-moving, performance-focused retail environments. It combines bold tropical flavour with elevated caffeine positioning, supported by strong Iceberg brand recognition. Moreover, it appeals to customers who want functional energy with a flavour-forward edge. As a result, it strengthens the mid-to-high caffeine segment within specialist assortments. Shelf interaction remains purposeful. Reorder cycles stay consistent. Therefore, it performs as a reliable momentum SKU within modern wholesale ranges.

Flavour Experience
Energy Mango delivers ripe mango sweetness layered with a sharp, energising edge. The profile feels bright and assertive from the first release. Additionally, the flavour remains consistent throughout extended use. It opens with juicy tropical clarity. Then it settles into a clean, slightly tangy energy-style finish. Consequently, the experience stays punchy and refreshing without becoming overly sweet or artificial.

Brand & Format
Iceberg is positioned as a bold, high-impact brand recognised for pushing intensity and performance boundaries. At the same time, the Caffeine range introduces energy-driven profiles aimed at experienced users. The all-white pouch format supports discreet use and clean handling. Slim pouches maintain comfort while delivering functional impact. Therefore, brand identity remains strong while usability stays high at shelf level.

Retail Value
Energy Mango operates as a strong crossover SKU between flavour-led and performance-focused categories. It adds contrast to darker energy profiles while maintaining functional credibility. Furthermore, it performs exceptionally well in mixed caffeine bundles and high-energy promotions. The balanced positioning supports healthy margins without relying on extreme-only demand. This structure allows retailers to broaden appeal while maintaining predictable sell-through.

Customer Appeal
Energy-inspired fruit flavours continue to perform strongly across modern pouch markets. Energy Mango specifically targets users who want stimulation paired with vibrant tropical flavour. It appeals to experienced caffeine users. Meanwhile, it attracts flavour-driven buyers exploring functional options. Because it blends energy with clarity, it supports both trial purchasing and long-term repeat rotation.