Overview
Iceberg Energy Emerald is an extreme, energy-led pouch built for high-intensity retail environments. It delivers immediate shelf impact through bold positioning, sharp flavour identity, and strong Iceberg brand recognition. Moreover, it attracts experienced customers actively seeking powerful stimulation with a fresher edge than traditional energy profiles. As a result, it strengthens the ultra-premium end of the caffeine pouch category. Shelf interaction is deliberate. Reorder cycles remain frequent. Therefore, it performs as a momentum SKU within specialist wholesale assortments.

Flavour Experience
Emerald delivers a crisp, green energy-style profile with a cold, refreshing edge. The flavour feels sharp and purposeful from the first release. Additionally, the profile remains consistent throughout extended use. It opens with a bright, almost cooling freshness. Then it settles into a clean, lightly bitter finish. Consequently, the experience stays energising and focused without unnecessary sweetness.

Brand & Format
Iceberg is positioned as a bold, high-impact brand known for pushing performance boundaries. At the same time, the Caffeine range introduces energy-driven profiles designed for advanced users. The all-white pouch format supports discreet use and clean handling. Slim pouches maintain comfort while delivering uncompromising intensity. Therefore, brand identity remains unmistakable while functionality stays central at shelf level.

Retail Value
Emerald operates as a specialist flagship SKU within extreme caffeine assortments. It creates a strong talking point while adding a fresher alternative to darker energy profiles. Furthermore, it performs exceptionally well alongside other high-impact or limited-style products. The extreme positioning supports premium margins without relying on mass-market volume. This structure allows retailers to showcase depth while maintaining strong perceived value.

Customer Appeal
Ultra-high caffeine products continue to attract a dedicated, experienced audience. Emerald specifically targets users who want maximum intensity paired with a cleaner, fresher flavour direction. It appeals to power users. Meanwhile, it reinforces Iceberg’s reputation for innovation within the extreme category. Because it blends energy with freshness, it supports both challenge-driven purchases and loyal repeat demand.