Overview
Iceberg Mini Wild Berries is a compact, fruit-led pouch designed for fast-paced retail environments. It delivers bold mixed-berry flavour in a discreet mini format while maintaining strong Iceberg brand visibility. Moreover, it appeals to customers who want rich fruit character without stepping into larger pouch formats. As a result, it strengthens the mini-segment within high-rotation assortments. Shelf interaction remains strong. Reorder cycles stay frequent. Therefore, it performs as a reliable momentum SKU within modern wholesale ranges.
Flavour Experience
Wild Berries delivers a layered blend of dark and bright berry sweetness with a smooth, rounded profile. The flavour feels full and expressive from the first release. Additionally, the taste remains consistent throughout extended use. It opens with juicy mixed-berry clarity. Then it settles into a balanced, fruit-forward finish. Consequently, the experience stays rich and satisfying without becoming artificial or overpowering.
Brand & Format
Iceberg is positioned as a bold, high-impact brand recognised for strong flavour delivery and modern styling. At the same time, the Mini format introduces enhanced discretion and portability. The all-white mini pouch format supports clean handling and subtle use. Smaller pouches ensure comfortable fit while maintaining full flavour release. Therefore, user satisfaction remains high while brand visibility stays strong at shelf level.
Retail Value
Wild Berries Mini operates as a high-rotation berry SKU within the mini-format category. It adds depth beyond single-fruit profiles while complementing citrus and mint-led options. Furthermore, it performs exceptionally well in mixed-flavour bundles and trial-driven promotions. The rich berry profile supports strong margins without slowing rotation. This structure allows retailers to expand flavour variety while maintaining predictable sell-through.
Customer Appeal
Mixed berry flavours remain a consistent favourite across modern pouch markets. Wild Berries specifically targets customers who enjoy fuller fruit profiles with balance and depth. It attracts flavour explorers. Meanwhile, it retains experienced Iceberg users seeking a dependable, everyday berry option. Because it blends richness with smooth delivery, it supports both impulse purchasing and long-term repeat rotation.
