Overview
Iceberg Mini Watermelon is a compact, fruit-forward pouch built for fast-paced retail environments. It delivers bright, refreshing flavour in a discreet mini format while maintaining strong Iceberg brand visibility. Moreover, it appeals to customers who want a sweet, summery profile without moving into larger pouch formats. As a result, it strengthens the mini-segment within high-rotation assortments. Shelf interaction remains strong. Reorder cycles stay frequent. Therefore, it performs as a reliable momentum SKU within modern wholesale ranges.

Flavour Experience
Watermelon delivers juicy sweetness with a clean, refreshing fruit character. The profile feels bright and expressive from the first release. Additionally, the flavour remains consistent throughout extended use. It opens with fresh watermelon clarity. Then it settles into a smooth, lightly sweet finish. Consequently, the experience stays refreshing without becoming artificial or overpowering.

Brand & Format
Iceberg is positioned as a bold, high-impact brand recognised for strong flavour delivery and modern styling. At the same time, the Mini format introduces enhanced discretion and portability. The all-white mini pouch format supports clean handling and subtle use. Smaller pouches ensure comfortable fit while maintaining full flavour impact. Therefore, user satisfaction remains high while brand visibility stays strong at shelf level.

Retail Value
Watermelon Mini operates as a high-rotation fruit SKU within the mini-format category. It adds refreshing contrast to berry, citrus, and mint-heavy assortments. Furthermore, it performs exceptionally well in mixed-flavour bundles and seasonal promotions. The clean watermelon profile supports strong margins without slowing rotation. This structure allows retailers to expand flavour variety while maintaining predictable sell-through.

Customer Appeal
Watermelon flavours remain a consistent favourite across modern pouch markets. Watermelon specifically targets customers who enjoy light, refreshing sweetness with broad appeal. It attracts flavour explorers. Meanwhile, it retains experienced Iceberg users seeking a dependable fruit option. Because it blends freshness with simplicity, it supports both impulse purchasing and long-term repeat rotation.