Overview
Iceberg Mini Green Apple is a compact, fruit-led pouch built for fast-paced retail environments. It delivers sharp flavour impact in a discreet mini format while maintaining strong Iceberg brand visibility. Moreover, it appeals to customers who want crisp fruit character without moving into larger pouch formats. As a result, it strengthens the mini-segment within high-rotation assortments. Shelf interaction remains strong. Reorder cycles stay frequent. Therefore, it performs as a reliable momentum SKU within modern wholesale ranges.

Flavour Experience
Green Apple delivers crisp apple sharpness with a bright, slightly tangy edge. The profile feels fresh and expressive from the first release. Additionally, the flavour remains consistent throughout extended use. It opens with clean green apple clarity. Then it settles into a smooth, fruit-forward finish. Consequently, the experience stays lively and refreshing without becoming sour or artificial.

Brand & Format
Iceberg is positioned as a bold, high-impact brand recognised for strong flavour delivery and modern styling. At the same time, the Mini format introduces enhanced discretion and portability. The all-white mini pouch format supports clean handling and subtle use. Smaller pouches ensure comfortable fit while maintaining full flavour impact. Therefore, user satisfaction remains high while brand visibility stays strong at shelf level.

Retail Value
Green Apple Mini operates as a high-interest fruit SKU within the mini-format category. It adds sharp contrast to berry, tropical, and dessert-led flavours. Furthermore, it performs exceptionally well in mixed-flavour bundles and trial-driven promotions. The crisp apple profile supports strong margins without slowing rotation. This structure allows retailers to expand flavour choice while maintaining predictable sell-through.

Customer Appeal
Green apple flavours remain a consistent favourite across modern pouch markets. Green Apple specifically targets customers who enjoy fresh, sharp fruit profiles with clarity. It attracts flavour explorers. Meanwhile, it retains experienced Iceberg users seeking a reliable, crisp option. Because it blends sharpness with balance, it supports both impulse purchasing and long-term repeat rotation.