Overview
Iceberg Mini Grape is a compact, fruit-forward pouch built for fast-moving retail environments. It delivers bold flavour impact in a discreet mini format while retaining strong Iceberg brand recognition. Moreover, it appeals to customers who want rich fruit character without stepping into larger pouch formats. As a result, it strengthens the mini-segment within high-rotation assortments. Shelf interaction remains strong. Reorder cycles stay frequent. Therefore, it performs as a reliable momentum SKU within modern wholesale ranges.
Flavour Experience
Grape delivers deep, sweet grape character with a smooth, rounded profile. The flavour feels rich and expressive from the first release. Additionally, the taste remains consistent throughout extended use. It opens with bold grape sweetness. Then it settles into a clean, fruit-led finish. Consequently, the experience stays full and satisfying without becoming artificial or overpowering.
Brand & Format
Iceberg is positioned as a bold, high-impact brand recognised for strong flavour delivery and modern styling. At the same time, the Mini format introduces enhanced discretion and portability. The all-white mini pouch format supports clean handling and subtle use. Smaller pouches ensure comfortable fit while maintaining full flavour release. Therefore, user satisfaction remains high while brand visibility stays strong at shelf level.
Retail Value
Grape Mini operates as a high-interest fruit SKU within the mini-format category. It adds depth beyond citrus and novelty flavours while supporting predictable daily turnover. Furthermore, it performs exceptionally well in mixed-flavour bundles and trial-driven promotions. The bold grape profile supports strong margins without slowing rotation. This structure allows retailers to expand flavour choice while maintaining reliable sell-through.
Customer Appeal
Grape remains one of the most consistently demanded fruit flavours across modern pouch markets. Grape specifically targets customers who enjoy sweet, full-bodied fruit profiles. It attracts flavour explorers. Meanwhile, it retains experienced Iceberg users seeking a dependable fruit option. Because it blends richness with balance, it supports both impulse purchasing and long-term repeat rotation.
