Overview
Iceberg Pies Blueberry Pie is a bold, dessert-inspired pouch built for flavour-led retail environments. It delivers strong shelf presence through rich sweetness and clear novelty appeal. Moreover, it attracts customers actively seeking indulgent profiles outside standard fruit or mint options. As a result, it drives incremental sales through curiosity and repeat engagement. Shelf interaction remains high. Reorder cycles stay frequent. Therefore, it performs as a momentum SKU within modern wholesale assortments.

Flavour Experience
Blueberry Pie delivers deep blueberry sweetness layered with warm, baked dessert notes. The profile feels rich and expressive from the first release. Additionally, the flavour remains consistent throughout extended use. It opens with juicy blueberry character. Then it settles into a smooth, pastry-style finish with subtle warmth. Consequently, the experience stays indulgent without becoming artificial or overly heavy.

Brand & Format
Iceberg Pies is positioned as a playful, flavour-forward extension of the Iceberg brand, focused on dessert-inspired innovation. At the same time, it maintains strong recognition among experienced pouch users. The pouch format supports discreet use and clean handling. Slim pouches enhance comfort while delivering full flavour impact. Therefore, user satisfaction remains high while brand identity stands out clearly at shelf level.

Retail Value
Blueberry Pie operates as a high-interest novelty SKU within dessert and sweet-flavour assortments. It adds clear differentiation to fruit, mint, and ice-heavy ranges. Furthermore, it performs exceptionally well in mixed-flavour bundles and limited-style promotions. The distinctive dessert profile supports strong margins without slowing rotation. This structure allows retailers to expand flavour variety while maintaining reliable sell-through.

Customer Appeal
Dessert-inspired flavours continue to grow in popularity across modern pouch markets. Blueberry Pie specifically targets customers who enjoy rich berry sweetness with a nostalgic baked twist. It attracts flavour explorers. Meanwhile, it retains experienced users seeking indulgent alternatives. Because it blends familiarity with novelty, it supports both impulse purchasing and long-term repeat rotation.