KURWA Collection Blueberry Ice – Wholesale All-White Pouches
Overview
KURWA Collection Blueberry Ice delivers a smooth, fruity-cool experience designed for customers who enjoy rich berry notes paired with refreshing clarity. As one of KURWA’s most recognised flavours, it blends juicy blueberry sweetness with a crisp cooling finish, creating a balanced, modern profile suited for everyday use. Because of its broad appeal, Blueberry Ice is a highly effective SKU for retailers building out their fruity-cool assortment.
Flavour Experience
The flavour begins with a bold burst of sweet blueberry. It feels juicy, smooth, and natural, creating an immediate sense of freshness. Shortly after, a cooling layer rises beneath the sweetness and adds a crisp, refreshing edge. This contrast keeps the flavour balanced and prevents it from becoming too heavy. Additionally, the cooling effect enhances the berry notes, allowing the flavour to stay clean and enjoyable throughout use. As a result, Blueberry Ice appeals to both fruit lovers and customers who prefer flavours with a refreshing finish.
Brand & Format
KURWA continues to grow its reputation as a trend-focused brand known for bold flavour development and sleek design. The slim all-white pouches used in this flavour fit comfortably under the lip and allow for discreet, everyday use. Furthermore, the clean formulation ensures consistent flavour release without overpowering the user. This modern format aligns well with customer expectations for convenience, cleanliness, and style.
Retail Value
From a retailer’s perspective, Blueberry Ice performs consistently well across all sales channels. Fruity-cool flavours remain among the strongest-selling categories in the market due to their wide appeal and easy accessibility for new customers. Additionally, mid-level strength products often generate strong repeat-purchase behaviour because they strike a balance between flavour enjoyment and satisfying delivery. Blueberry Ice fits this balance perfectly. It pairs well with both stronger and lighter flavours, making it ideal for building out a structured product offering.
Customer Appeal
Customers choose Blueberry Ice for its juicy flavour, smooth delivery, and refreshing coolness. The blend feels both flavourful and clean, providing a dependable daily pouch option. Because of this, it often becomes a favourite for users seeking a fruity profile that still offers a refreshing finish.

