ICEBERG Raspberry Gum – Wholesale Pouches

Overview
ICEBERG Raspberry Gum is built for retailers who want bold candy sweetness with smooth everyday usability and strong mass-market appeal. From the first glance, it signals colour, fun character, and confident shelf presence. Moreover, the ICEBERG range is positioned for high-impact flavour delivery, consistent quality, and dependable long-term rotation. Therefore, this SKU works as a reliable volume driver in the mid-performance candy fruit category. It attracts both younger and mainstream customers instantly. At the same time, it supports steady repeat behaviour through a nostalgic raspberry-and-gum profile designed for all-day enjoyment. As a result, rotation remains strong across both specialist and high-volume retail environments.

Flavour Experience
First, bright raspberry sweetness hits the front of the profile with juicy, candy-style clarity. Then, classic bubblegum tones follow to add playful softness and nostalgic depth. Meanwhile, a light cooling edge tightens the finish and keeps the sweetness clean without becoming heavy. The raspberry stays bold. The gum keeps the profile smooth. Because of this layered structure, the flavour stays consistent from start to finish. In turn, customer satisfaction stays high. This profile performs especially well with customers who want sweet flavour without sharp edges or overpowering intensity.

Brand & Format
ICEBERG is built around bold identity, vibrant colour systems, and strong shelf recognition. Therefore, the branding stands out instantly across mixed displays. The pouch format is slim and uniform. In addition, moisture levels remain consistent across every can. This ensures predictable delivery for the user. From a retail perspective, cans stack cleanly. As a result, displays stay tidy, organised, and easy to maintain. Restocking remains fast. Staff handling stays minimal.

Retail Value
Raspberry gum sits within one of the strongest novelty candy flavour segments in the market. Consequently, this SKU benefits from consistent baseline demand driven by impulse appeal and repeat buyers. The ICEBERG range supports stable pricing and dependable margins. Furthermore, reorder cycles remain short due to steady movement. This reduces dead stock exposure. It also protects cash flow. Positioned as a core candy fruit SKU, this product strengthens overall range balance and basket size.

Customer Appeal
This profile attracts customers who want smooth sweetness with playful character. The raspberry delivers instant recognition. Meanwhile, the bubblegum keeps the experience approachable and repeat-friendly. Because of this balance, loyalty builds steadily. New customers convert easily. Existing users stay consistent. Ultimately, this SKU performs strongly across convenience retail, specialist shops, and wholesale distribution alike.