77 Arctic Mint Mini VB Edition – Wholesale Pouches
Overview
77 Arctic Mint Mini VB Edition is built for retailers who want sharp cooling freshness in a compact, highly accessible format with strong visual shelf appeal. From the first glance, it signals clarity, intensity, and modern limited-edition positioning. Moreover, the 77 Mini range is positioned for discretion, accessibility, and dependable high-frequency rotation. Therefore, this SKU works as a reliable volume driver in the low-to-mid range segment. It attracts new users quickly. At the same time, it supports steady repeat behaviour through a powerful arctic mint profile delivered in a more controlled strength. As a result, rotation remains stable across both specialist and high-volume retail environments.
Flavour Experience
First, sharp arctic mint freshness hits the front of the profile with fast, clean cooling clarity. Then, layered icy tones follow to extend the chill without overpowering the palate. Meanwhile, the finish stays clean, dry, and tightly controlled with zero sweetness interference. The mint remains bold. The cooling stays precise. Because of this balance, the flavour remains consistent from start to finish. In turn, customer satisfaction stays high. This profile performs especially well with customers who want strong freshness in a smooth, all-day friendly format.
Brand & Format
77 is built around modern design, premium feel, and strong shelf recognition. Therefore, the branding stays minimal, clean, and instantly familiar on display. The mini pouch format delivers increased discretion, lighter mouthfeel, and enhanced all-day usability. In addition, moisture levels remain consistent across every can. This ensures predictable delivery for the user. From a retail perspective, mini cans stack cleanly. As a result, displays stay tidy and space-efficient.
Retail Value
Strong mint flavours sit at the core of the highest-rotation freshness categories. Consequently, this SKU benefits from constant baseline demand with added pull from both the VB Edition positioning and the mini format convenience. The 77 range supports stable pricing and dependable margins. Furthermore, reorder cycles stay short due to consistent movement. This reduces dead stock exposure. It also protects cash flow. Positioned as either a feature fresh mini SKU or alongside fruit minis, this product strengthens overall range performance.
Customer Appeal
This profile attracts customers who want clean, powerful freshness in a discreet everyday format. The arctic mint delivers instant recognition. Meanwhile, the Mini VB Edition styling adds collectability and visual interest. Because of this balance, loyalty builds steadily. New customers convert easily. Existing users stay consistent. Ultimately, this SKU performs strongly across convenience retail, specialist shops, and wholesale distribution alike.

