77 Cola & Vanilla – Wholesale Pouches

Overview
77 Cola & Vanilla is built for retailers who want nostalgic sweetness with ultra-accessible everyday usability and strong impulse appeal. From the first glance, it signals familiarity, comfort, and confident shelf presence. Moreover, the 77 range is positioned for consistency, accessibility, and dependable long-term rotation. Therefore, this SKU works as a reliable conversion driver in the ultra-light category. It attracts new users instantly. At the same time, it supports steady repeat behaviour through a classic soda-style flavour softened with smooth vanilla. As a result, rotation remains stable across both specialist and high-volume retail environments.

Flavour Experience
First, light cola fizz hits the front of the profile with soft, sparkling candy-style clarity. Then, smooth vanilla creaminess follows to round off the soda edge and add gentle depth. Meanwhile, the finish stays clean, light, and tightly controlled without becoming sticky or heavy. The cola remains playful. The vanilla stays soft. Because of this balance, the flavour remains consistent from start to finish. In turn, customer satisfaction stays high. This profile performs especially well with customers who want nostalgic sweetness with a smooth, all-day friendly delivery.

Brand & Format
77 is built around modern design, premium presentation, and strong shelf recognition. Therefore, the branding stays minimal, clean, and instantly familiar on display. The pouch format is slim and uniform. In addition, moisture levels remain consistent across every can. This ensures predictable delivery for the user. From a retail perspective, cans stack cleanly. As a result, displays stay tidy and organised. Restocking remains fast. Staff handling stays minimal.

Retail Value
Cola-based flavours sit within one of the strongest evergreen novelty-sweet categories. Consequently, this SKU benefits from constant baseline demand with strong beginner and impulse-driven movement. The 77 range supports stable pricing and dependable margins. Furthermore, reorder cycles stay short due to consistent movement. This reduces dead stock exposure. It also protects cash flow. Positioned as either a core ultra-light sweet SKU or alongside berry and citrus lines, this product strengthens overall range performance.

Customer Appeal
This profile attracts customers who want bold sweetness with soft delivery. The cola delivers instant recognition. Meanwhile, the vanilla adds warmth and smooth creaminess. Because of this balance, loyalty builds steadily. New customers convert easily. Existing users stay consistent. Ultimately, this SKU performs strongly across convenience retail, specialist shops, and wholesale distribution alike.